Because there is a lot of content, let's talk about the first part today:
An eye-catching title
Title 3-second rule: If a title can't attract others to open it within 3 seconds, then it will never have a chance to play.
Because when users browse many titles quickly every day, they are basically quick decisions, either clicking or not, and will not involve any rational and accurate analysis. The user finally doesn't click on your title, and the opportunity is fleeting.
Many Yipin Witkey advertising masters have expressed this view. If you give me five hours to write a copy, I will spend three hours thinking about the title.
In such an era of scarce attention, the importance of headlines to copywriting is self-evident.
I personally combined the title methodology of many previous official WeChat accounts with my own practice, and summarized the methods of five capitalized titles.