A memory unit can store one byte. Only bytes have addresses, not bits.
A byte is an 8-bit binary number, and what you actually see is hexadecimal.
8-bit binary is converted into hexadecimal to two digits. For example, the maximum eight-digit binary number is 11111111, which is ff when converted to hexadecimal. .
The computer only recognizes 11111111, but what you see is ff