If you are a tall, sexy young girl, on a cool summer afternoon, you go through the dense turn-around rate and come to the first floor of the department store center, where all kinds of cosmetics counters are dazzling and dazzling.

Suddenly, a gorgeous and exquisite counter came into view. You went in high spirits, listened to the brainwashing of the professional shopping guide, quickly swiped the card to receive the goods, and floated away with a Gao Fushuai. ...

It is such a simple shopping process, but there is a hidden rule in cosmetics counter sales:

No matter what the reason, once the customer comes to your counter, it shows the intention to buy. Other brands can only stay in their own acres of land, waiting for customers to change their minds, and never take the initiative to sell beyond the line.

In other words, the image of the counter will be your first killer. Only a good image can attract customers, thus promoting sales and receiving money.

The reason why the above laws are cited is mainly to illustrate a simple phenomenon in life: judge people by their appearances.

(2)

When it comes to judging people by their appearances, some friends may immediately scoff and dismiss them, yelling that dogs look down on people and don't know Taishan Mountain. People can't judge people by their appearances. The sea is immeasurable, the owner is Tibetan, and the phoenix can fly out of the haystack. ...

But at the same time, a recent survey by China Youth Daily shows that 7 1.5% of the respondents believe that "judging people by their appearance" is very common in society, and 49.4% think that "changing appearance = changing life". Because of this, there are as many as 3.5 million plastic surgery cases in China every year-admittedly, this number is on the rise, and there is even the risk of disfigurement.

That is to say, although most of us don't want others to judge people by their appearances and look at customers and ourselves with colored glasses, they are all visual animals in their bones, pursuing "truth, goodness and beauty" purely and rejecting "false evil is especially ugly".

I have been engaged in the daily chemical industry, the so-called beauty industry and face engineering, and I know the importance of face, especially for our female compatriots. Without a beautiful face, it's hard to find a favorite husband, and it's hard to seduce someone else's husband. Third, I am still embarrassed to be taken out by my husband. Generally speaking, companies in this industry use women's attributes to expand their worries, thus achieving the purpose of marketing.

As the most intuitive label of a person, the importance of appearance is reflected in all walks of life, such as love, social flowers of various prodigal lovers and so on. , or handsome, or well-proportioned, or amorous feelings, or charming-whether you are the one or one in a hundred, all kinds of blind date occasions are also "smart pots", and beautiful women are popular. If you happen to meet a rich and beautiful woman, the ratings will soar.

(3)

In addition to love, the workplace is no exception. Sanlian Life Weekly reported that the American business community has the habit of judging people by their appearance and distinguishing rewards and punishments. Because they think that people who are generally good-looking are more confident, and self-confidence can bring better performance.

In this regard, China is not to be outdone. It seems that all interviewers graduated from "Appearance College", and the passing rate is directly proportional to appearance.

Some companies directly set hard indicators (such as height measurement), preferring "Pan Jinlian" to "Wu Dalang".

This directly led to the prosperity of beauty hospitals, nose digging, breast augmentation, liposuction and other games. It is unexpected and impossible.

At the same time, in various public relations occasions, the promotion of honey trap also makes full use of the characteristics of judging people by their appearances. For example, in ancient times, Xi stone was used by this boy Fan Li to make public relations with Fu tea. Wang used the story of Yue Guan's loss of Xin to overthrow the arrogant Dong Zhuo.

Nowadays, there are countless hidden rules in various places or circles. You can't see the red light district of various five-star hotels and nightclubs, and there are hidden rules and hidden rules that you can't move to the table.

I want to give another example of judging a book by its cover. Suppose you now have the following three apples:

1. Apple has a smooth and ruddy surface, but it is bad inside;

2. The surface is rosy and smooth, and the inside is good;

There are some flaws on the surface, but they are good inside.

According to the survey statistics, the probability of 95.2% people's choice is: smooth and ruddy first, then consider the defective one. As for whether you can find the problems inside after selection, you will know with a bite.

For this example, I want to introduce a famous theory in management: rotten apple theory, whose content is that the upper level is more willing to promote those good-looking employees. As for whether there is real material or not, most of the time it can only be discovered after promotion-the most terrible thing is that even if it is discovered soon, it will often not deny itself, because no one wants to prove to others that his original decision is wrong.

This also verifies the psychological effect of "beauty is good": that is, in people's minds, beautiful things are naturally linked with beautiful things. Even the sage Confucius could not avoid this influence. His old man once said: "I take people by words and lose people by words;" Judge a book by its cover. "

The source of this sentence is like this. It is said that the old man Kong had two apprentices: one was Zaiyu, who was handsome and eloquent, and Confucius had a good impression on him at first sight.

There is also an apprentice named Yu Zi, who is short and chubby like a ball and looks like a car accident scene. Confucius thought that his qualifications were low and it was difficult to succeed.

However, over time, Confucius found that Zaiyu was lazy and did not make progress. Yuzi, on the other hand, studied hard and had a decent style, which was completely different from her original judgment, and then she sighed.

(4)

As we all know, in the pursuit of long-term ideals and short-term interests, we need to have a lot of chips. The chip of appearance is actually a combination boxing, including natural appearance, packaged image and personal temperament.

In other words, if we can't rely on our parents, we must rely on ourselves.

There is no need to talk about image packaging here. There are many ways to improve your temperament, such as reading thousands of books and Wan Li Road-of course, this is a more direct method.

In addition, we can also consider establishing positive, optimistic and healthy positive energy values, being curious, well-informed and not afraid of change, and practicing the aura day and night until the day when the domineering side is revealed, the "fist" is exquisite and the ideal is realized.

Finally, suppose you are a passionate, romantic and not stupid man. You come to a high-end department store and plan to buy a set of brand-name underwear for your beloved girl, but in fact you have no idea which one is more famous.

You compare, and finally there are two stores left for you to choose from. The price, decoration and service are the same. However, the service staff in one shop are dressed casually, while the other shop is very professional in highly uniform clothes. Which one would you choose?