Kans, L 'Occitane, Clinique and L 'Oreal have all been punished by domestic and foreign regulatory authorities.
In fact, it is not uncommon for the domestic cosmetics industry to exaggerate the false propaganda of products. For example, some cosmetics advertisements such as "skin 15 times brighter", "miraculously brightening after 7 days" and "whitening quickly" are false advertisements, misleading consumers.
Avoiding the confusion between cosmetics and drugs is the common sense of cosmetics regulatory authorities in various countries.
Articles 12 and 14 of China's current Regulations on Hygienic Supervision of Cosmetics stipulate that cosmetics labels, small packages or instructions shall not indicate indications, use medical terms or publicize medical functions in advertisements.
Products registered or filed in the name of cosmetics claim that the concepts of "cosmeceuticals" and "medical skin care products" are illegal.
So, what are the common illegal claims of cosmetics? Don't be fooled by these sweet words!
[Upper left corner] Medical terminology
1// Indication related terms, including but not limited to:
Stretch marks, pregnancy spots, chloasma, pathological alopecia, alopecia areata, alopecia totalis, alopecia universalis, scar, scar, rash, sore, furuncle, carbuncle, tinea, inflammation, injury, pain, swelling, pus, blister, spasm, etc.
2// Medical professional terms, including but not limited to:
Special titles of medical personnel (such as doctor, physician, physician, traditional Chinese medicine, military doctor, pharmacist, physician, nurse, etc.). ), specialty, patient, target, medical treatment, treatment, cure, healing, endocrine, virus, bacteria (pathogenic bacteria), fungi (pathogenic bacteria), immunity, detoxification, desensitization, antiallergic, antiallergic.
3// Pharmaceutical related terms, including but not limited to:
Prescription-related terms (such as prescription, Chinese prescription, Korean prescription, Tibetan prescription, Miao prescription, Mongolian prescription, Uygur prescription, ancient prescription, secret recipe, proven prescription, ancestral prescription, unilateral prescription, compound prescription, prescription, etc.). ), medicine, pharmacy, traditional Chinese medicine, Chinese herbal medicine, growth factors, hormones, hormones, antibiotics, etc.
4// Other terms:
Genes, factors, stem cells, interferon, capillaries, lymph, central nervous system, cell repair, red blood, dark circles, cosmeceuticals, etc.
[Top left] A term indicating or implying medical functions and functions.
Include, but are not limited to, tonifying kidney, enriching blood, promoting blood circulation, removing dampness, detoxicating, regulating endocrine, adsorbing lead and mercury, dispelling cold, removing freckle, expelling wind, removing red, activating pulse, promoting qi circulation, invigorating qi and regulating qi.
[Top left] False exaggeration
Including but not limited to: resurrection, regeneration, rehabilitation, regeneration, plastic surgery, fine adjustment, skin modification, anti-fatigue, breast augmentation, breast enhancement, high permeability, skin penetration, activation, living cells, weight loss, slimming, fat cleaning, liposuction, fat burning, fat dissolving, oxidation resistance, zero burden, strength, heat energy and oxidation resistance.
[Upper left corner] Absolute terms
Including but not limited to: special effect, full effect, powerful effect, miraculous effect, high efficiency, special effect, miraculous effect, quick effect, extreme effect, super effect, super strength, all-round, all-round, most, first, super, top, crown, supreme and so on.
[Top left] Names of medical celebrities
Including but not limited to: Shennong, Bian Que, Huatuo, Zhang Zhongjing, Li Shizhen, Sun Simiao, Nightingale, Bethune, etc.
[Top left] The function of the product is irrelevant, which is easy to cause misunderstanding or confusion to consumers.
Including but not limited to: decoding, digital, intelligent, infrared, active energy, active oxygen, scientific and technological balance, cold effect, oxygen repair, etc.
[Upper left corner] Text used to declare products.
The declaration of special-purpose cosmetics shall not exceed the interpretation of the meaning of special-purpose cosmetics in the Regulations on Cosmetic Hygiene Supervision and its implementing rules.
Non-special-purpose cosmetics shall not claim the function of special-purpose cosmetics.
1/Falsely exaggerates the name, preparation method, ingredients, utility or performance of cosmetics;
2// Use the name of others to guarantee or imply misleading others;
3// Promote medical functions or use medical terms;
4// Degrade the content of similar products;
5// Use absolute language such as latest creation, latest invention, pure natural products and no side effects;
6// There are data related to the performance or function and sales volume of cosmetics;
7// Violation of other laws and regulations.
In fact, no matter how cosmetics labels and advertisements promote the efficacy of their products, as long as we return to the definition of cosmetics and proceed from the essence of cosmetics, it is easy for us to identify which cosmetics advertisements exaggerate the publicity.
The functions of cosmetics are only cleaning, odor elimination, skin care, beauty and modification; In addition, cosmetics have a mild effect and can only play an auxiliary role, and the onset period is long.
You can call 1233 1 if you find illegal claims or false exaggerated advertisements about cosmetics.
# Skin care # # Skin care # # Female # # Cosmetic safety # # Illegal claim # # False exaggeration #