Excerpts from 3 classic advertising words
1. Good to the last drop. Drips are fragrant and full of meaning. (Maxwell coffee)
2. Obey your thirst. Obey your desire. (Sprite)
3. The new digital era. The new digital era. (Sony DVD player)
4. E to where the flavor is. Marlboro Country. Come to the charming land, Marlboro World. (Marlboro cigarettes)
1. To me, the past black and white, but the future is always color. For me, the past is unremarkable; But in the future, it is colorful and gorgeous. (Hennessy)
11. Just do it. Just do it. (Nike sports shoes)
12. Ask for more. Desire is infinite. (Pepsi fashion shoes)
13. The taste is great. It's delicious. (Nestle Coffee)
14. Feel the new space. (Samsung Electronics)
15. Intelligence everywhere. Intelligent deduction is everywhere. (Motorola mobile phone)
16. The choice of a new generation. (Pepsi)
17. (Kodak) It's just a moment at Kodak. (Kodak Photographic Paper/Film) Excerpt of World Classic Advertising Words
Excerpt of World Classic Advertising Words:
Intel: Give the computer a Pentium core
Intel's microprocessor was originally named x86, and it didn't have its own brand. In order to highlight its own brand, from 586 onwards, the running speed of the computer was defined by the Pentium. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies, just to put the words intel inside on their products and packaging, while giving computers a Pentium core was a pun, which not only highlighted the brand, but also appropriately reflected the Pentium microprocessor function and surging driving force.
Toyota cars: in the end, there will be a road, and there will be a Toyota car.
In the 198s, in addition to domestic cars, there were only Japanese imported cars on the roads in China. Toyota, as the largest Japanese automobile company, naturally dominated the China market, and this wonderful slogan was in line with the situation at that time; Cleverly combine China's common sayings, reflecting self-confidence and domineering, and catchy. Now, I'm afraid Toyota won't dare to brag like this any more, but many people in China still remember this slogan.
Goldlion: A Man's World
The success of Goldlion lies in its successful positioning besides a good name. They have positioned their products as successful and respectable men, and have persisted for many years, and finally become a boutique in men's clothing. This slogan is the finishing touch and generally accurately reflects the positioning and core value of Goldlion.
Sassoon Shampoo: My brilliance comes from your elegant demeanour
Sassoon is a rising star in the shampoo brand of Procter & Gamble. They invited Vida Sassoon, an internationally renowned hairdressing expert, as their brand image ambassador, and used Vida? Sassoon's own name is used as a brand, thus establishing the image of professional shampoo and hair care, and my brilliance comes from your elegant demeanor with a sense of finishing touch.
swatch: the scenery on the wrist
When it comes to Swiss watches, it seems that they will only be associated with valuable images and exquisite craftsmanship. However, in the face of the attack of Japanese watches, expensive Swiss watches seem to have lost their scenery. The appearance of Swatch broke this unfavorable situation. They appeared in a fashion-leading and inexpensive manner, and there were many styles and limited production. The bright colors and exquisite shapes were just as the advertising language showed: the scenery on the wrist.
UpS Express: Cherish what you have entrusted, just like personally delivering
The advertising of express delivery companies often highlights a fast word, but UpS Express Company has shaped its own more friendly image through a series of advertising, from greeting handsome young people in the morning to smiling faces of service personnel, UpS pays more attention to the appeal of the image and cherishes what you have entrusted, just like personally delivering it reflects humanistic care and emotional transmission.
Philips: Let's do better
Philips has made remarkable achievements in the field of home appliances, and has become the most profitable electrical appliance group among the top 5. However, in addition to constantly emphasizing its innovative technology in advertising, Feilipu never forgets to say modestly that we should do better. This kind of gentle hawking seems to win the recognition of Chinese people more easily. No wonder Aiduo moved out of an effective version in those years, and we have been working hard.
Levi's Jeans: Different Coolness, Same Pants
Levi's Jeans is the earliest jeans brand in the world, which has always appeared in a personalized image. In the younger generation, the cool culture seems to be a culture that never goes out of date. Levi's Jeans firmly grasp the cultural characteristics of this group of people and appear in ever-changing advertisements with cool images to impress the new cool people at the forefront of fashion and maintain the brand's freshness and lasting vitality.
voluntary blood donation: I don't know you, but I thank you!
Everyone who participates in voluntary blood donation will be moved by this slogan. Although it is simple and unpretentious, it truly reflects the fact of voluntary blood donation and expresses the voice of a patient who accepts voluntary blood donation.
Avis car rental: We are trying to
In the positioning theory, the first is the winner forever. Therefore, in order to be in a favorable position in the market competition, enterprises always try their best to occupy the first place in a certain field in order to form a clear position in the minds of consumers. In the 196s, Avis Car Rental Company was only the second largest company in the taxi market in the United States, but there was still a big gap with Hertz Car Rental Company in scale. However, Avis Car Rental Company faced up to its own disadvantages and boldly told consumers that we were second, so we worked harder to establish a modest and enterprising corporate image in the minds of consumers. Ives car rental company has firmly occupied the second position since then. Since then, the second theory has become famous all over the world.
Nissan: There were swift horses in ancient times. Today, Nissan and Toyota entered the backward China market almost at the same time. Their Duke, Sunshine, Bluebird and Style cars have always been popular models in China market. Nissan Motor Co., Ltd. used a very traditional advertising slogan in China: In ancient times, there were swift horses, but now there are Nissan cars, which narrowed the distance with China people, thus establishing Nissan's second position in China.
Lycra: The scenery is infinite between putting and releasing
Dupont Lycra is not a tangible product, but it is a tangible brand. In 1962, DuPont registered its own spandex fiber as LY-CRA, thus making DuPont's spandex fiber the most famous brand of raw materials. It is the most vivid and artistic description of Lycra high elastic fiber, which gives people a lot of imagination.
Microsoft mouse: If you can't help it, get out of here
This slogan is so different, and it is full of wisdom, which not only vividly implies the flexibility of Microsoft mouse scrolling, but also shapes a brand with distinctive personality by using intelligent language. This slogan won the title of Golden Sentence in Taiwan Province in 1997, and the fast-rolling print advertisement also won many awards such as the Taiwan Times Advertising Golden Award.
BMW car: fun to drive, unlimited innovation
BMW and Mercedes-Benz are both excellent cars, but the difference is that Mercedes-Benz embodies the sense of dignity and status, and the owner often hires someone to drive; BMW, on the other hand, is different. Although it also represents identity, it obviously belongs to the younger rich class, and they often drive by themselves to experience the driving pleasure of BMW, which is the charm of BMW.
555 cigarettes: extraordinary, mellow and satisfying
555, an internationally renowned cigarette brand, is a star in the racing track. Although they can't appear in the public media, they have become sponsors of various international automobile races and rally. The spread language of 555 cigarettes reveals a kind of temperament and mentality, and satisfies the psychological feelings of smokers with the aggressive language style, making smoking a psychological experience.
General Electric: GE brings a better life
General Electric has many things to be proud of: the company with the highest market value in the world, the most outstanding management master in the world, and John, former president of General Electric? Welch, and the communication language they have used for more than 1 years: GE brings a better life. A plain language reflects the concept and purpose of general electric appliances. If you have more tastes, you will feel the simplicity and richness of its connotation, which is really more extraordinary and plain.
FedEx: Mission Must Reach
Express companies pay the most attention to service, and the most concentrated expression of service is speed and punctuality. As the earliest express company in the world, FedEx has hundreds of special planes, so it can also deliver the intercontinental transportation business 24 hours a day, just as they promised: Mission Must Reach.
7-up drink: non-coke
Facing the monopoly of Coca-Cola and Pepsi in the coke market, 7-up soda is facing an embarrassing situation. At this time, 7-up uses reverse thinking to position itself as a non-coke carbonated soda, establishing a distinction with Coca-Cola and Pepsi, but it has achieved unexpected success and become the third largest brand in the carbonated beverage market. Creative positioning has created a brand-new market for Qixi.
Tissot Watch: Swiss Tissot, World Shuttle
Tissot Watch is a famous Swiss watch, and its advertising language is simple and easy to remember by rhyming, which is a model of the ingenious combination of communication language and China language in international brands.
Spare endurance tires: Strength comes from control
In 1997, Pirelli tires launched a pan-European advertising campaign. They invited Perek, a famous French sprinter and Olympic women's 4-meter champion, as the heroine, and performed a thrilling work of flying people escaping from monsters, with the aim of popularizing the new communication language of spare endurance tires: Strength comes from control. The result caused a sensation in pan-Europe.
Kodak: It's this moment
The No.1 brand in the film market never emphasizes its own indicators of color saturation and fineness of particles, but uses wonderful and unforgettable moments in life to impress consumers, stay in beautiful moments, and give you eternal memories, which is the eternal theme of Kodak film. Whether it is stringing together every moment of life or this moment, it is a concentrated reflection of the theme.
American Express Gold Card: A promise is as good as a thousand dollars
The clever use of the China idiom "A promise is as good as a thousand dollars" shows the characteristics of credit cards.
Motorola: Flying over Infinity
In the analog era, Motorola is a well-deserved hegemon. However, due to strategic mistakes, Motorola has been surpassed by the rising star Nokia in the digital age and lost its former glory. Motorola dreams of spreading its wings of freedom again one day, flying high and flying over infinity. This is Motorola's ideal. Today, in the era of infinite interconnection, Motorola finally flies high again and freely. Bilingual edition of Shakespeare's classic quotations
The bilingual edition of Shakespeare's classic quotations is coming. Don't miss it about love, inspiration, reading and friends who like Shakespeare!
1. Some rise by sin, and Some by virtue fall. (Measure for Measure 2.1) Some people are promoted because of sin, while others are declined because of virtue. Measure for measure
2, o, it is excellent to have a giants strength; But it is tyrannous to use it like a giant. (measure for measure 2.1) It is good to have the power of a giant, but it is a cruel act to abuse power like a giant. "Measure for measure"
3. Ill pray a thousand prayers for thy death but no an? Mit. (A Merchant of Venice 2.6) Love is blind, and lovers can't see the stupid things they do.
13, All that glitters is not gold. (A merchant of Venice 2.7) All that glitters is not gold.
14, so is the and dignities: love looks not pact. (a midsummer nights dream 5.1) Madmen, lovers and poets are all imaginary children. A midsummer night's dream
2, beauty, wit, high birth, vigour of bone, desert in service, love, friendship, charity, Are subjects all to enviable and calumnia ting time. (Troilus and Cressida 3.3) Beauty, wisdom, family background, arm strength, career, love, friendship and kindness must all be subject to jealous and heartless time. Troilus and Cresida
21, You gods divine! Make cressida s name the very crown of false hood, if ever she leaves troilus. (troilus and cressida 4.2) God! If one day Cresida betrays Roriz, let her name be reviled forever! Troilus and Cresida cf Funny Advertising Words (Summary Edition)
Funny Advertising Words (1)
The monkey went into the cornfield, broke off one with his right hand and put it under his left armpit, and found a better one, so his left hand broke off another one and put it under his right armpit, and so on, the monkey was busy for a long time, but there was still no sign of stopping. At this time, the companion who was on sentry duty was anxious: "All right, have you found a good one?" Monkey back to breaking corn.