Rare earth permanent magnet NdFeB is a widely used functional material. Known as the "king of magnetism" because of its high magnetic energy product and high coercivity, it plays an irreplaceable role in modern industrial civilization, has a very strong vitality, and has a very broad reality and potential market prospects. Widely used in permanent magnet motors, electroacoustic devices (speakers, microphones), sensing devices, nuclear magnetic resonance (MRI) and mine magnetic separation (including iron removal from ceramics and coal). In recent years, the application of rare earth permanent magnets has been extended to daily use, mainly including luggage buckles, belt buckles and combined intellectual toys (also widely used in physical models of architectural creativity). With the continuous development of rare earth permanent magnet application technology, the application field will continue to expand and extend. Rare earth permanent magnet motors include voice coil motors, synchronous motors, stepping motors, hub DC motors (brushed and brushless) and small low-energy DC motors. Voice coil motor is applied to the positioning drive of computer hard disk optical disk drive, VCD, DVD drive and modern high-precision CNC machine tools in IT industry. Permanent magnet synchronous motor is widely used in oil fields because of its high efficiency, high power factor and low energy consumption. DC hub motor is the driving part of electric vehicle and electric bicycle. Electric vehicles and hybrid electric vehicles are the direction of sustainable development in the world automotive field in the future, and the market potential is very huge. China has become a major producer of electric bicycles in the world. Moreover, electric bicycles only open the door to the field of rare earth permanent magnets to motors. At present, rare earth permanent magnets are being applied and developed by wind turbines and machine tools in various countries. It is these factors that cause the rapid growth of rare earth permanent magnets at the rate of 20%~30% per year.

1, the position in the output and production scale.

According to the report of the Secretary-General of the National Rare Earth Cooperation Network, there are three major bases for NdFeB material production in China, namely, Beijing-Tianjin region, Shanghai-Hangzhou region and Shanxi region, totaling more than 100. In 2003, the total output was 17000 tons, and that of Constant Magnetic Company was 100 tons, accounting for about117 of the total output. At present, our company has reached the production capacity of 3,000 tons, while the output of other domestic manufacturers has generally declined due to energy and power problems, and it is even more impossible to expand production and increase production capacity. The actual capacity and output of Hengci Company account for more than 16% of the domestic output, and the current production scale ranks among the top three in China and ranks first in Shanxi.

2. The market positioning of Hengci Company

In-wheel motors with rare-earth permanent magnet motors (used in automobiles and electric bicycles) are an emerging market. In recent years, the demand has increased rapidly and there is a big gap. Magnetic steel, a daily intellectual combination toy (also used as a conceptual model of building structure), is a large number of quantitative products, and small and medium-sized enterprises can't meet their demand of tens of millions of pieces per month. According to its own characteristics and advantages, Constant Magnetic Company's products are located in motor magnetic steel, nuclear magnetic vibration and a large number of quantitative daily magnetic steel.

First, the motor magnetic steel

According to the statistics of the first issue of Elite Electric Vehicles in 2004 (page A 19), the annual output of electric vehicles was 280,000 in 2000, 580,000 in 2006, 0.2 million in 2002 and 3 million in 2003. According to the industry forecast, it will reach 560 in 2004.

Each electric vehicle needs magnetic steel (tile-shaped magnetic steel): 10 brush, 16~32 brush. The ratio of brushed and brushless motors in the domestic market is 3: 1, and the international market is brushless motors. If all are calculated according to the domestic proportion, the current market capacity is 64 million tablets/year, and the sales volume is more than 300 million.

Hengci Company developed and entered this market at the end of 200 1. In 2003, the total output of magnetic steel was 8 million pieces, accounting for about 23% of the market. In 2004, it formed an annual production capacity of 25 million pieces, accounting for 40% of the market. Constant magnetic company started synchronously with the market and grew synchronously. At present, the growth trend of electric vehicles in the international market is obviously greater than that in China, with huge market potential and broad market prospects.

Hengci Company ranks first in the market with its strong production and processing capacity (greater than Beijing and Tianjin), strong technical support capacity and fast and perfect service capacity.

B, nuclear magnetic vibration steel

Constant magnetic company is famous for producing high-performance products. In terms of magnetic resonance vibration steel, it mainly occupies the high-end market above N42, and the high-end market is a new blank field. At the beginning of the company's establishment, it started at the same time as a domestic listed company. This company is the only manufacturer of magnetic resonance vibration (MRI) machines in China, ranking fourth in the world, and we are its main supplier. General Electric Company is the largest manufacturer of magnetic resonance imaging in the world. After the company moved to China, it took the initiative to contact our company according to the industry survey and became its important supplier. The company has strict requirements on the performance, consistency and stability of its products, so other domestic manufacturers can't compete in the high-end market at present.

C, daily intelligence toys magnetic steel

This kind of products are ordered by customers in large quantities, and the consistency of material production and subsequent processing is high, which is difficult for small and medium-sized manufacturers to complete, and it is difficult to guarantee the consistency of products of small and medium-sized manufacturers, so we are its main supplier and have an irreplaceable role for end customers. In addition, with the expiration of the patent for basic ingredients and the liberalization of European and American markets, we contacted European companies and sent samples for direct export trade.