1、? First choose from the fields you are interested in.

Making short videos from the media is a very patient thing, which requires persistent cultivation and dedication. When interviewing candidates, our team will generally know which fields the candidates are interested in, and let people who like science and technology digital do science and technology digital accounts; People who like movies and comics, comment on accounts; People who like small animals, go to make a cute insect pet account. Because if your interest is here, you will devote the greatest enthusiasm and have a good time.

2、? Choose what you can do from your field of interest.

Some people have a wide range of interests and may be interested in many fields. At this time, you need to comprehensively consider what you are good at. Being interested does not mean being good at it. To really do something, you need to consider whether you can do it or not, and whether your abilities and skills can help you develop well in this field.

Second, the industry perspective.

If you are a talented person with strong learning ability and have mastered the short video production technology, you just want to realize it quickly. Then we might as well judge from the current industry trend and use the results to push backwards: which customers with positioning and direction are more likely to receive business orders? Or, which vertical customer is less competitive now? Which category is most popular with the audience? These are all dimensions that we can consider.

At present, several hot topics are for reference: Yan value, humorous comedy, digital technology, food, photography skills and so on. , are loved by the public.

It should be noted that there are people who do very well in almost every video category at present. We can look at these well-made accounts, learn from their successful experience, make some differences between ourselves, create the characteristics of our own accounts, and provide services for more subdivided audiences.

Third, the user's perspective.

Our content colleagues like to say: What can we bring to users?

So before the content is output, you must make a portrait of the user.

1. Who is your target user?

2. What are their characteristics? What do you like?

3. What value can your content bring to them?

After disassembling the above contents, I believe your direction will be clearer.