Shanghai video blogger Zheng Er works in self-media. Because Shanghai video blogger Zheng Er has been doing self-media for more than a year and has more than 10,000 fans. We-media, also known as "citizen media" or "personal media", refers to privatized, civilian, generalized and independent communicators who use modern and electronic means to reach an unspecified majority or a specific unit. A general term for new media that conveys normative and non-normative information to individuals.