Xiaohongshu started as a social shopping and sharing community, which is essentially a UGC community, and more than 90% of the front pages are beautiful women. In 20 13, China has surpassed Germany and the United States to become the largest overseas consumer in the world. However, due to the information asymmetry caused by language and cultural barriers, how to do shopping homework before reaching the destination has always been a big problem for self-help tourists.
Little Red Book was born for this purpose.
Users of little red books are generally divided into two categories. One kind is avant-garde buyers, who share their shopping experiences and experiences in the community after shopping. These people have strong spending power and are willing to share the rent. The other kind is a lady who has certain spending power but lacks experience in going abroad, and faces shopping problems such as where to go abroad, what to buy and how to buy it. Of course, as a community, with traffic, there will naturally be no shortage of personal shopping guides and corporate marketers to pull wool. This group of little red books has been suppressed, so we will not analyze it as the main crowd.
By experiencing the early Little Red Book APP, we can find that Little Red Book gave its own solution: