Food packaging design is a very comprehensive design field. For excellent food packaging, in addition to meeting the needs of product protection and convenience, the following requirements should also be considered:

Highlight brand characteristics

As an important means for enterprises to spread their own values and culture, food packaging should be designed to closely combine packaging and brand, highlight the uniqueness, brand personalization and creativity of products, and make consumers easily remember the company or food brand.

Attracting consumers' visual experience

Good packaging design can get the greatest effect in people's short eyes and attract consumers to buy food. Therefore, designers must have a good aesthetic sense and be able to consider the visual elements such as colors, patterns and fonts from the perspective of consumers in order to meet the psychological and aesthetic needs of consumers.

Ensure product quality and safety.

Designers should fully understand food storage regulations and safety standards, and ensure food packaging, such as sealing technology, odor distribution protective screen, etc. Can maintain proper protection of products through packaging materials and production technology.

Convenient and practical

Good food packaging design should not only be beautiful and safe, but also be convenient to use. Designers should take into account the convenience and sealing of food packaging materials and the feelings of consumers, so that the packaging design conforms to user habits and operating habits.

sustainability

With the enhancement of people's awareness of environmental protection, sustainability has become an essential element to lead the future, which also puts forward higher requirements for the sustainability of food packaging design. Packaging design needs to choose renewable, degradable or recyclable materials, and make the production process of materials and packaging design itself reduce the impact on the environment as much as possible.

In short, there is a huge gap in design elements, angles and manufacturing techniques covered by different types and characteristics of food. Therefore, food packaging design needs to comprehensively consider many aspects to meet the requirements of the product itself and marketing, and can also give consideration to brand planning and innovation on the premise of unified attributes.

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The above is the content provided by Zhonghui Design, a professional packaging design company. I hope it helps you.