But smart advertisers know where there is traffic. As long as they use skills, they can realize traffic realization, enhance product exposure and enhance brand image. So, how to put an advertisement in Tik Tok? Let's get to know each other.
What is the advertising effect of 1.Tik Tok?
Tik Tok's advertising effect is definitely leverage, mainly because it has the following four advantages:
1, massive traffic
In recent years, Tik Tok has more than 500 million users, monthly active users of Tik Tok exceed 500 million, and daily active users are 65.438+0.5 billion, which can bring great exposure to advertisers, especially in Tik Tok, such as Tik Tok open-screen advertisements and information flow advertisements.
2, to achieve accurate delivery
Tik Tok platform can recommend video advertisements according to different groups of people and hobbies, which can not only help advertisers get accurate users, but also help advertisers reduce advertising costs.
3. High-quality advertising content display
Advertisements placed on Tik Tok platform have also been screened in different degrees to ensure high-quality content and good content experience, enhance user stickiness and bring better advertising effects to advertisers.
4. Personalized marketing
Tik Tok's advertising methods are mostly video-based, which can show personalized advertisements to users, meet the needs of different users for recreation, entertainment, decompression and socialization, and create different marketing experiences. In addition, it can interact with users and the advertising conversion rate is high.
Second, how to advertise in Tik Tok?
1, official advertisement: the official will leave you a short video space, you can put the video directly, which is simple and rude, but the official will not provide you with video content, and similarly, it will not provide advertisers with any optimization skills, just give you a simple space.
2. Use network celebrities: use network celebrities with large fans and high video level to help promote our products and increase advertising links. Advertisers can use the text version of the video creative script. After the text version of the shooting script is confirmed, it will enter the video shooting session and give it to Daren, who will send it under his Tik Tok account at the time specified by the advertiser.
3. Looking for an agent: With the development of mobile Internet, more and more agents appear. They can insert brand links according to the product characteristics of advertisements, and provide accurate advertising arrival rate through regional positioning, age group and mobile phone brand classification, covering more target groups and improving the overall advertising effect. Only by constantly improving the conversion rate of their own brands and making videos attractive enough can we win more accurate users for advertisers.
Therefore, advertisers can deliver in the above three ways. After understanding the channels of Tik Tok advertising, next, let's learn about the specific advertising fees of Tik Tok advertising.
Third, Tik Tok advertising costs.
In fact, the charging method of Tik Tok platform is the same as today's headlines. There are three charging methods, such as CPC/CPM/CPT, as follows:
1. Charge by CPC, that is, charge by click. At present, the price of a CPC in Tik Tok's information flow advertisement is 0.2 yuan, that is, the user clicks on the advertisement link put by the advertiser, and Tik Tok's advertising system will charge the advertiser the advertising fee of 0.2 yuan.
2. Charge according to CPM, that is, charge according to thousands of exposures. The price of a CPM is 4 yuan, that is, advertisers choose to charge according to exposure, and Tik Tok charges advertisers an advertising fee of 4 yuan for every thousand exposures.
3. Charge according to CPT, that is, purchase according to the delivery time, and generally charge according to the display.