In addition, in March, what other explosive products and fans appeared in Tik Tok? What is Tik Tok's "traffic password" in April? Let's have a look!
According to the sales data of the live broadcast room, the sales of broadcasters in March exceeded 100 million, and the monthly sales of 470+ broadcasters exceeded 10 million, an increase of 7 1.7% compared with February.
At the top of the anchor list is Luo Yonghao, a brother of Tik Tok, who started 28 shows in January and sold 392 million. Followed by star anchors Zhu Zixiao and Zhang Ting, ranking second and third with sales of 235 million and 2 1 1 100 million respectively;
With the blessing of the Queen's daily traffic, on March 5th, Tu Lei, an emotional tutor, launched an all-night live broadcast lasting 14 hours, and finally set a new record for her delivery with a single sale of 1.0 1 billion, and successfully squeezed into the "100 million yuan club".
So, which high-quality dark horse broadcasters have appeared in the sub-categories?
From the breakdown list with broadcasters, it can be found that the top rankings of gourmet drinks, skin care and daily necessities are mostly familiar head anchors, such as Wang Lafiger in the gourmet drinks list top 1 and Chen gg in the daily necessities list top 1. , the monthly GMV exceeds 6000 W；;
At the same time, we have noticed that the top sales of vertical categories such as home textiles and automobiles are mostly brand shop broadcast numbers. To this end, Feigua data also generated a monthly commodity list of brand store broadcast numbers.
It can be seen that in the number of brand stores, the official flagship store of Taiping Bird Women's Wear, the official flagship store of Teenie Weenie and UPSTAR rank in the top three.
From the perspective of makeup, mobile phone digital, shoes and hats, bags and other sub-categories, China, Yijia mobile phone, Belle and other domestic brands all set a new record of self-broadcasting in March;
Take the official flagship store on top 1 of Belle's monthly list of shoes and hats as an example. We can see that the account has been broadcast live on Tik Tok since March 9, and the initial number of fans is less than 3,000.
The account is broadcast regularly every morning and evening. As of 3.3 1, the account has been broadcast live for 50 games, with a sales volume of 2847.6w It can be said that the cold start has been successfully completed through live broadcast.
In addition, brands such as soulmate and Pan Pan Food are achieving new growth in marketing through self-broadcasting.
On the other hand, Tik Tok recently launched the function of "brand flagship store" and launched the activity of "building a small windmill" to send traffic and further support enterprises. Therefore, we believe that more brands will accelerate their growth under the blessing of platform traffic in the future;
So, what is the trend of Tik Tok commodities in March?
03. Gibson's monthly sales topped the list with 54.3w, and the products continued to sell well in summer.
According to the data of Tik Tok's commodity list in March, we found that the top commodities are mostly food and drinks, among which Zhongshu Taozijie's chicken seasoning bag ranks first with a monthly sales volume of 54.3w, followed by stainless steel scissors with a daily sales volume of 8.2w, with outstanding results;
In addition, the popularity of purple rice bread is relatively high recently. For example, delicious purple rice bread and Mengzhongyao purple rice bread ranked 5th and 8th with monthly sales of 32.3w and 30. 1w respectively.
At the same time, we counted the commodity data of TOP50, and found that besides gourmet drinks, slimming and fitness products and seasonal products in summer also had good sales results.
For example, this sugar-reduced life has been on the monthly hot-selling list for two consecutive months. In March, the sales volume of single products was 28.8w, an increase of 77.7% compared with that in February, indicating that users still have sustained weight loss needs in the near future;
In addition, with the change of seasons, summer short sleeves, sun hats and other commodities have also become hot-selling commodities of merchants in March.
For example, shoes and hats, we can see that the top three products are sun hats, with cumulative sales of 46. 1w, page views of 182.9w, and the commodity conversion rate as high as 25.06%.
100+ The number of broadcasters has increased by more than one million per month. Is the "country theme" a new trend?
Let's look at the increase in talents. In March, the number of broadcasters who increased their powder by more than one million reached 100+, a decrease of 49. 1% from the previous month. Among them, Mr. Xiao Orange topped the list with a monthly increase of 476w;
Xinhua daily telegraph rose 46 1w and 365w in early trading and March respectively, ranking second and third; Among them, in the morning of the broadcaster, in the past three months, * * * rose by 990w+, successfully ranking among the tens of millions of fans.
At the same time, we analyzed the distribution of the main industries of top 100, and found that the video entertainment account was more efficient in March, followed by the life account and the network name human account.
Taking the life class as an example, we found that the round-faced girls De and the homesick girls have a strong momentum to increase their powder recently, especially the round-faced girls have obvious recognition through "The Tide of the Earth", and they will increase their powder by 530w+ within two months.
We noticed that in March, many accounts with millions of fans chose rural video scenes, which shows that Tik Tok users have recently paid more attention to the content of "rural themes" and can continue to follow up;
In addition, affected by the fitness craze, the powder-increasing efficiency of the fitness shaping account in March has also been significantly improved.
Take Liu Fang's body etiquette in top8 as an example. This account focuses on the training of femininity and manners. In March, we insisted on live broadcast with fans for shaping exercise every morning and evening, and the live broadcast increased powder by 25 1.8w, accounting for 88.75% of the total powder increase.
The above is the analysis of each list in March, and finally a key point is drawn:
1 and the number of stores with sales exceeding10 million in March increased by 46.5% compared with that in February. It is believed that more brands will achieve new marketing growth through Tik Tok platform in the future;
2. Now is the season change, and the sales of seasonal goods such as sun hats are good; At the same time, the heat of controlling sugar diet and fitness is not reduced;
3. The recent "country theme" content has high account efficiency, strong user attention and sustainable follow-up;