I recommend Shangguan Wanping's four books on medical representatives: Pragmatic for Medical Representatives, Pragmatic for Product Managers, Pragmatic for Regional Managers, and Question on Medical Representatives 150. If you want to know about the pharmaceutical industry and medical representatives, please read these four books carefully and your problem will be solved. 1. Do medical representatives make a living by selling money? I remember a vivid metaphor in this book, that is, if you only rely on cash, you don't need to hire a medical representative, just hire a "product color page postman" or a "clinical expense distributor". 2. Doctors open the door for medical representatives by accepting benefits? There are many kinds of doctors, most of whom are serious. They first pay attention to the safety and effectiveness of drugs, and then pay attention to the services and benefits provided by drugs. It is undeniable that there are very few people in every industry who go against the trend. 3. What are the hidden rules of medical representatives and doctors? There is a red envelope for surgery in the doctor's unspoken rules, and the anesthesiologist should also seal the red envelope. I have had an operation, and I believe most people are unwilling to save the money, and the surgeon will not refuse. Moreover, there is another industry. There are 1000 surgeons and 800 anesthesiologists here. Although hospitals often say that "doctors are forbidden to accept red envelopes from patients", there is no money here. 4. The hidden rules of the pharmaceutical industry? The hidden rules of the industry include fake new drugs, multiple specifications of the same variety, or changing rules or packaging or dosage forms. Domestic pharmaceutical companies invest very little in R&D. According to the information provided in the book, most of them invest tens of millions in China and billions abroad, one in RMB and the other in US dollars, so most of them mainly rely on domestic generic drugs. There are few new drugs in the real sense. Some of the above contents are post-reading, and some are words in the book. I hope I can help you.