Search for keywords according to your published products. Matches the keywords of the published product title. The system will have an access price. Now 0.5 yuan, different keywords have different access prices. The key ranking of your bid is not necessarily in the front. Similar products, the same keywords, competitors bid higher than you, and many competitors will be ahead of you. At this time, you should raise your bid, that is, bid.
The first keyword displayed within 30 days is also a kind of bidding. There will be a starting price, and the highest bidder will eventually bid for the corresponding keywords, and the next month will be displayed in the first place. Now it is divided into mobile first display and computer first display.
The so-called keyword bidding aims to make your company appear at the top of users' search results and let users see you at the first time. The means is to let more than N users bid through the keywords that need to be purchased set by the bidding promoters. Whoever pays the highest price ranks first, so that users will see your company first when searching for this keyword. Use the user's preconceived subconscious. Generally, as long as you participate in bidding, you won't say that you only buy one keyword, but a group of keywords. If this word is very popular, everyone wants to rank high, so the price will keep rising, and the highest bidder will rank first in the end.