By combining Vichy hot spring water with high-tech healthy active molecules, Vichy products can relieve skin, resist allergy, strengthen skin natural protection, enhance the activity of 20% skin surface enzymes, and effectively inhibit free radicals leading to skin aging. Every Vichy product has been tested by dermatology to ensure its hypoallergenicity. In the past two years, Vichy's global sales have reached double-digit growth, which shows that consumers agree with the concept of healthy skin care.
In just two years, Vichy skin care counters have opened in more than 200 large pharmacies in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Suzhou, Hangzhou, Dalian, Harbin, Kunming, Chengdu, Chongqing and Wuhan. Its rapid development and good sales performance have attracted great attention from people in the industry.
This paper discusses its success from the perspective of "approaching Vichy" and puts forward its needs for improvement with the mentality of "approaching Vichy". When Vichy entered China, it seems that only its pharmacy sales method caused a small ripple in the theoretical circle, but it did not have enough influence on most women in China who were used to the traditional sales method of skin care products. Runquan soothing spray
Contains natural moisturizing factors to help water stay in cells and enhance skin care function.
Hot spring mineral water activity series
According to the characteristics of Asian skin, it contains two whitening ingredients commonly used by dermatologists: brand-new anti-black essence and pure vitamin C, which can effectively inhibit and reduce skin melanin production, promote cell renewal, dilute and prevent pigmentation, and improve dull complexion.
Ideal whitening series
In particular, it contains ultraviolet A isolation barrier, which effectively isolates ultraviolet A and ultraviolet B and prevents pigmentation.
RETI C rejuvenation series
The perfect combination of pure vitamin A and pure vitamin C can effectively smooth and remove fine wrinkles and brighten the skin.
Body shaping series
Contain double-effect plant lipid-inhibiting essence, prevent the formation of new fat, and significantly improve orange peel. The best-selling of the above series makes it the main star product in Vichy brand.