Store management on the road of beautician promotion. In the workplace, every employee wants to be promoted and raised, but promotion is not easy. You need to make more efforts and do everything possible to get promoted. The following is the store management of beautician's promotion road!
The beautician's promotion of store management 1 I came to Beijing as a beautician alone, and everyone in the store knew that I was from the headquarters and called me Teacher Lu. The teacher may be the most common name in the north, but she gave a girl a heartfelt honor and felt that all the cells in her body were mobilized.
The enthusiasm and passion of work make up for the lack of ability, and the desperate attitude of an enterprising employee can naturally affect many people in the store.
There were five people in the shop. Originally, I existed as a skill training, but my boss entrusted me with an important task to help her manage the shop. Later, I gradually found that many bosses in the beauty industry are not short of money and rarely run their own stores.
Few shops managed by bosses are generally chaotic. The reason, especially single-store beauty salons, is that their headquarters are far away, supervision and implementation are not in place, and they do not trust each other.
When many people describe the chaotic management of a store, they will say that the manager is not good and the employees are not good. But from the management point of view, people are only a part of it, and more importantly, the system and working atmosphere of a store. Teams need systems and employees need atmosphere.
The first thing I do is to let everyone in the company have a manual, including commuting, hygiene, service process, overtime, etc., and implement a reward and punishment system linked to wages.
That's all I could think of at that time, and I was a little uneasy. I specially called the company to consult Director Xia, and she told me the specific situation. However, when announcing these rules and regulations, it is necessary to hold a meeting to sign and agree, with special emphasis on selecting service stars once a week, strengthening rewards and setting an example.
In fact, for these northern girls who are new to the workplace, it is very simple. Obeying and obeying the rules is hardly a problem for them. Appropriate rewards and incentives make the whole team more cohesive.
Next, I began to take over the management of customers, set up customer files, analyze customers and make appointments according to the company's way.
When establishing customer files, many people only write the basic information of customers, but I invented a method at that time. As long as I have spoken to a customer, I will write down what the customer said and some thoughts and judgments about the customer in my notebook.
In fact, at that time, I just wanted to have more topics when communicating with customers, and I could find topics that customers liked. Later, after a long time, I can almost grasp the hearts of customers, recommend cards to customers more and more accurately, and the success rate is getting higher and higher.
I remember a customer often came to the store and told me how she played mahjong. I judge that this client spends a lot of time and often sits for a long time. He likes mahjong. When he won the money, he must be very happy and talkative. When he doesn't like talking, he must have lost money.
The card items I recommended to her are shoulder and neck function conditioning and kidney maintenance. After finishing, she felt much more relaxed and praised our beautician for her good skills. Most importantly, as soon as I saw her talking happily, I knew that she had won the money, and I knew that my sales opportunity had come, and it worked every time.
Later, I learned that when people are happy, they are often more likely to accept other people's suggestions and even pay so gracefully. This is a good opportunity for sales.
The management of beauty salons can be simply divided into managing people, managing accounts and managing affairs. Staff management and customer management are the keys to the store. As long as people are successful, others will be successful. Managers have to be careful. Personnel is a minority group in beauty salons, and it is sincere and does not need too many gorgeous skills and means.
However, customer management is relatively difficult, not only to be familiar with customers, but also to understand card design, card consumption design and so on. The management of accounts is relatively simple. It is not difficult for me to make detailed accounts and details, and the consumption of products and materials is not complicated. Just record it truthfully.
So I'm doing well in the Beijing store, and there are many customers, but the sales of products are not ideal. Many customers feel that the products in the store are expensive, and there are almost no other products for sale except regular moisturizing products.
I found that there is a habit of bathing in the north, so I began to incorporate several essential oils into our Yao bath project. We have been pushing this Yao bath project all winter, and the project and products are selling well. The boss said that you shortened the habit of taking a bath once a week for northerners to once every three days. In fact, this is too exaggerated.
When I became a store manager, my life was colorful. Every day in the store, you can not only communicate with employees, but also get to know customers through sales. Every transaction can bring you a great sense of accomplishment. At that time, our team morale was also very high, and even many restaurants nearby knew us very well.
Because as long as the performance exceeds the standard, the boss will take us to get together and have a meal. We have been to Xiangshan Mountain in Beijing in winter, skating in the Summer Palace and the endless Great White Wall. At that time, we were not married yet, and we were all novices in the workplace. The atmosphere of integration makes us feel that the world is cold, but we have found the feeling of a paradise.
Of course, there are also some episodes to comfort lovelorn colleagues, handle customer complaints and complain about the boss's incomprehension. But in general, it can make a store profitable, make colleagues happy and have a sense of accomplishment.
In the journey of life, the long career, even if it is a little hard, can still bring me a sense of fullness and heaviness in life!
Shop management on the road of beautician promotion 2 As the saying goes, "If you don't advance, you will fall back", so will employees. The survival and development of beauty shops lies in people, and the key to people is ability. It is very important for beauty shops to formulate a set of promotion standards, which can further stimulate the enthusiasm and creativity of skin managers and achieve the goal of store performance.
Employee job evaluation
In view of the evaluation of employees, beauty shops should correctly formulate effective and objective evaluation standards according to the actual situation and needs of their own shops, which can start from the following main aspects.
1, major
According to the skin manager's mastery of the specialty, whether the theoretical knowledge related to skin is clear; Whether you can skillfully use the instrument to accurately detect the skin and determine the problem; Can you design a nursing plan suitable for customers according to skin problems? Can the combination of technology, instruments and products be used reasonably to achieve the purpose of skin management?
2. Service
Store employees should have the spirit of service and be familiar with the whole service process of beauty shops. From the customer to the store to the departure, whether the customer can receive politely, explore the customer's needs, reply to the customer's consultation, formulate the skin management plan, establish the customer file, make an appointment for the next nursing time, call back and other processes can be realized.
3. Attitude
Whether the work is enthusiastic and full, and can often put forward reasonable suggestions; Whether the assigned tasks are proactive; Whether to actively learn skin management related knowledge and constantly improve their skills; Whether to actively participate in all kinds of training; Dare to take responsibility, etc.
Step 4 perform
Store employees achieve personal sales goals around customer satisfaction through personal comprehensive qualities, such as professional knowledge, sales skills and behavioral norms. Store employee performance appraisal is a complete management system, which consists of "personal performance+store sales+overall profit" and "customer satisfaction+professional knowledge+code of conduct".
Employee promotion space
Beauty shops need to combine their own business scope and build a multi-channel development model for employees. The structural principle of determining the promotion channel is to cover all key positions in the store, and every employee can find a promotion route suitable for his own characteristics here.
You can refer to the following aspects to judge the promotion of employees.
According to employees' performance, whether they are well-behaved, can strictly abide by the rules and regulations of the store, agree with the culture and business philosophy of the beauty shop, have no disciplinary record, and the annual performance appraisal is above average.
Give employees a certain time to improve their professional quality, which determines the level in the promotion channel;
Senior positions require high knowledge, skills and experience, and it takes a certain amount of time to accumulate and precipitate, so it is suitable to set a slow frequency gradient;
Low-level positions require relatively low knowledge, skills and experience, do not need long-term accumulation, and can have a relatively short service life.
Look at the long-term growth of employees, evaluate their business ability and development potential, and consider their long-term development ability, that is, evaluate the sustainability of their performance. An employee also has a growth and development process from beginner to familiar, skilled, mature, proficient and authoritative.
If employees are of good quality and can achieve good performance continuously, they can be entrusted with heavy responsibilities and given more development space in combination with their development plans.
Then in the evaluation process, managers should pay attention to the following aspects:
1. Track the progress of performance indicators, review the performance indicators formulated at any time, and determine whether the employees' indicators are completed as expected. If not, what is the problem? What measures should be taken to intervene and get it back on track?
2. Do employees encounter difficulties in the process of completing performance indicators and do they need help? When employees encounter difficulties or need help, managers should appear in front of employees in time as supporters and helpers.
3. The fundamental principle of performance management is "try to ensure no loss", that is, employees will not be too exclusive to their own assessment results. In order to ensure this principle, managers should make performance records in peacetime, record the performance of employees, including progress and areas that need improvement, and provide factual basis and direction for performance improvement for performance appraisal.
suggestion
Today's market competition is manifested in the competition for talents. Whoever has talents that meet the development of beauty shops will have the initiative in competition. The beauty shop industry should devote itself to establishing the advantages of core talents, be good at motivating employees, give due opportunities for fund-raising and development, and retain outstanding backbone talents in order to create greater achievements.