Founded in 2007, Ibex brand, in the development of 14, implanted the concept of "deep-sea plant skin care" into consumers' hearts. In 2020, the development of the epidemic has brought great influence to the cosmetics industry. Despite the difficulties in the epidemic, Iblis has made great achievements.
Yang Zengsong, chairman of Sandy Co., Ltd. said in his opening speech: "Since the outbreak of the epidemic, great changes have taken place in the global economy, and the competition in the cosmetics industry has become increasingly fierce. Sandy shares will lead its brands to actively seek change and cope with the ever-changing market environment. "
As the main brand under the Group, in the next three years, Sandy will increase investment in the brand, highlight the differences of the brand and enhance the depth and breadth of the brand. In order to meet the new demands of consumers, Ibero-Poetry has been continuously upgraded from product strategy to brand strategy, which makes more and more users like Ibero-Poetry brands and products and realizes the accumulation of target consumers.
Yang Zengsong said that the group will continue to improve the overall quality and management level of the team, improve the supply chain system, improve efficiency and adapt to the market. Constantly improve informationization and digitalization, explore new business models, empower stores to drain, and build agent terminal stores to form an effective and sustainable development. Adhering to the principle of harmony and win-win, we will go further in the future development together with Ibex partners!
Yang Meng, deputy general manager of Sandy Co., Ltd. and general manager of Ibex Company, also spoke at the meeting, saying that the operating environment of cosmetic entity retail has changed greatly, with the decrease of passenger flow and the decrease of consumer loyalty. CS channel is facing a breakthrough in reconstruction. However, although the business environment has changed, the essence has not changed. Today's cosmetics retail industry will definitely become a service industry. As a small and medium-sized retailer, we should find new opportunities.
Yang Meng shared six major trends in the skin care industry: 1, product efficacy; 2. The rise of domestic products; 3. Brand personalization; 4. Sinking market opportunities; 5. Diversified channel competition; 6. Return to normative rationality.
Under this trend, the next development of Iberian poetry will follow the strategy of "12 1":1centers-user-centered; 2 foundation-brand innovation and scientific research blessing; 1 path-superstar single product creation.
At the same time, under the guidance of the business philosophy of "channel partners are the center, interests are the same, and undertakings are the same", Iblis will take four major measures in the development of CS channels:
1. Customize products according to channel consumers to meet the efficacy, service and social needs of offline consumers.
2. Gradually realize the exclusive distribution of channel products; Strictly control prices and commodities.
3. Service-oriented skin care products listed in 3.Cs channel will give more profit support to channel providers and break the channel profit distribution mechanism for more than ten years.
4. Based on terminal stores, provide four terminal retail boosters of "service, specialty, training and marketing" (SSTP).
Yang Meng said that Ibex will respond to changes with changes, and work together with partners to open a new starting point for the brand and move towards the future Xinghai.
Scientific research is an important vitality of enterprises, and it is also an aspect that Iberia has always attached great importance to. While taking "scientific research blessing" as one of the two foundations, Ibex established the Innovation R&D Center in July 2020 to increase investment in scientific research. During the meeting, a strategic signing ceremony between Ibex and the Third Institute of Oceanography of the Ministry of Natural Resources was also held. Yang Zengsong, chairman of Xiandi Co., Ltd., signed a contract with Chen Li, director of the Industry Department of the Third Institute of Oceanography of the Ministry of Natural Resources. It is understood that Ibex and the Third Institute of Oceanography of the Ministry of Natural Resources will jointly carry out "Research on the Application of Moisturizing and Restoring Marine Active Ingredients".
Chen Li said that Ibex, as one of the famous cosmetics brands in China, firmly believes in purity and beauty, and strengthens the self-regulation ability of skin. In the future, the two sides will jointly develop marine resources and contribute better products to consumers.
With the great investment of scientific research, Ibex's new product, IBEX Deep Sea Pure and Uniform Whitening Series, also officially met with you, opening a new era of whitening and freckle removal.
Dr. Liu, the general manager of Shenzhen Xiandi Cosmetics Co., Ltd. Center, introduced the new products on the spot: the deep-sea whitening and even whitening series contains five SKUs to meet the three whitening needs of consumers: whitening, brightening and freckle removal.
The product is made of light black giant algae, pure seaweed extract energy, lactic acid bacteria and seaweed extract fermentation, achieving a mild and shiny effect; Scutellaria baicalensis Georgi, Paeonia lactiflora, Saxifraga, acetyl tyrosine and other ingredients accurately target 10 target to achieve scientific whitening; Resveratrol liposome, nicotinamide, sea water fairy and other ingredients can achieve accurate freckle removal.
Among them, MSH whitening factor is a patented component of SEBIK and an ace freckle component. Kara Hertz, technical and marketing director of Seibicke Asia-Pacific Region, introduced at the scene that MSH whitening factor has the structural characteristics of amino acids, which can enhance the whitening effect by increasing skin permeability and is efficient and safe. MSH whitening factor uses targeted amino acid technology to intercept melanin, which is not available in other whitening agents. This ingredient has been tested on white people, yellow people and black people, and it has a good whitening and brightening effect.
Dr. Liu also revealed that the Ibex deep-sea whitening and even whitening series not only passed the Nobel Prize-level zebrafish biomonitoring technology and SGS joint detection, but also obtained the whitening certificates of five products, and its safety and efficacy were recognized by the state.
With good products, we need good marketing to help products go to market. Li Jing, general manager of CS channel of Shenzhen Ibex Cosmetics Co., Ltd., shared the marketing strategy of Ibex 202 1.
Li Jing said that in terms of marketing, Ibex will promote the joint film "A Little Mind" IP to make a sound for new products; And in conjunction with the independent third-party small fish pro-test, the visual effect of the product is evaluated, so that consumers can see what they see is what they get and see the product effect; At the same time, 65,438+00,000 consumers participated in the 90-day national challenge to further build the volume; In addition, beauty head stars will be invited to recommend grass planting products to expand product visibility and influence.
In order to help the marketing of offline stores, Ibex will also open the first Heart Whitening Festival, fully launch new product sales, and help offline channels detonate new product sales.
Deng, director of the training department of North Wild Goat, released the marketing model of the first whitening festival of North Wild Goat. Ibex will help stores sell new Ibex products through six terminal drainage systems: 1, drainage system and intelligent AI spot actuarial system, and conduct professional tests on consumers' long spots; 2. Trading system, a 90-day spot item trading system for the store to divert customers; 3. Three-step freckle removing project system, which aims to meet consumers' different levels of whitening and freckle removing needs through the combination of different products; 4, 90 days invalid refund commitment; 5, heart whitening festival bag shop to build a field; 6. Support the 360 million beating activities of the Heart Whitening Festival.
Along the way, Ibex has always been in line with Do not forget your initiative mind, insisting on creating excellent products for consumers, so that every woman can have beautiful skin. It is this spirit of * * * winning on consumers and * * * winning on partners that makes Ibex grow and develop. Look forward to Iberia's continuous creation of brilliant achievements in the future!