The value of live broadcast is as follows:

On June 23, 2020, Chongming District, Shanghai released a public list of the first batch of special talents to be introduced and settled in 2020. Li Jiaqi, the number one live broadcaster, is there Its column.

Previously, Yuhang District of Hangzhou City also issued the "Livestreaming E-commerce Policy", which clarified that livestreaming e-commerce talents with industry leadership and influence can be jointly recognized and classified according to the highest Category B talent (national level). Leading talents) enjoy relevant policies.

Live streaming has become a means of value empowerment. It can amplify personal talents, unlimitedly spread the charm of enterprises, and create business value that promotes social progress.

01

A good springboard for individuals and small teams to add value

Weiya and Li Jiaqi have been selling goods for many years, but they really got out of the industry through live broadcasting. Whether it's a million-dollar mansion or frequent collaborations with celebrities, there is no doubt that with the help of live broadcasts, their worth has doubled and their personal value has been maximized.

What Dickens wrote: "It was the best of times, it was the worst of times" also applies to the current booming development of the Internet.

We-media platforms are in full bloom, with complex information and mixed results, but at the same time, they also provide every tiny individual with a stage to show themselves and express themselves at will.

The fundamental reason why live broadcasts can make so many KOLs famous is because of the platform nature of live broadcasts. It not only provides a display space for anchors, but also empowers multiple online tools, allowing anchors to use the least amount of time. Labor costs create team marketing effects.

So for individuals and small-scale teams, making good use of "live broadcast" as a good springboard can get twice the result with half the effort.

Live broadcast, team-based service model, professional customer service, business managers, and technical support respond at any time to create the most cost-effective live broadcast solution for individuals and small teams.

02

Cloud power, new growth direction for enterprises

The essence of technology is to promote the progress of human society.

Live broadcasting and cloud migration are developing rapidly, and forward-looking companies are actively embracing the changes and gradually normalizing "live streaming marketing".

As a "barometer" of China's economy, the Canton Fair has also moved to the cloud for the first time this year. iiMedia Consulting CEO Zhang Yi said: Moving this Canton Fair online is a bold attempt.

Zhang Yi said bluntly: "I expect that after the online Canton Fair during this epidemic, it is likely to be held online and offline in the future. Although there have been online exhibitions in the past, the interactivity and dependence The sex is not strong.”

In other words, the effectiveness of corporate live broadcasts has always been underestimated. Only by using it as a regular marketing tool can we create higher value.

Live broadcast, from the brand level, is committed to creating an exclusive "publicity facade" for the company.

Systematic interactive functions: from basic interactions such as red envelopes, rewards, and gifts to precise services such as Q&A and customer service, they are all available to deepen the communication and understanding between enterprises and users.

Comprehensive data empowerment: static data such as user attributes, dynamic data such as viewing duration and last viewing time, allowing enterprises to understand potential users’ feedback on live content at the first time, so as to carry out subsequent publicity Behavior.

03

Building a new industry channel for traditional industries

On May 11, the China Performance Industry Association Online Performance (Live Broadcast) Branch and Beijing Byte The Cultural and Creative Industry Research Center of Tiaodong Company jointly released the "The Power of Live Broadcasting in Fighting the Epidemic - White Paper on the Social Value of Live Broadcasting".

The "White Paper" shows that after development in recent years, the live broadcast platform has formed a very rich content ecology, meeting the diverse content needs of users, and the combination of the live broadcast platform and traditional industries has allowed Traditional industries have gained new development space.

"Live streaming + handicrafts", "live streaming + poverty alleviation", "live streaming + cultural tourism" and other types of "live streaming +" are emerging one after another. Those traditional industries that will be submerged by the torrent of the times have ushered in new vitality.

Live broadcast, as a mainstream media form, should assume greater social responsibility based on influence and coverage, give full play to social and cultural value, and help the transformation of traditional industries.

Increase the exposure of traditional businesses: Internet information updates and iterates too fast, and good products may not be seen. Live broadcast provides industry live broadcast marketing solutions, tailor-made marketing strategies for different industries, and improves performance on a large scale. Good brand exposure.

Expand the application level of live broadcasting: The fundamental reason for traditional industries to break through is to seek new changes and learn to integrate with emerging things. Live broadcasting has carried out many live broadcasts on agricultural poverty alleviation and traditional handicrafts, and has achieved good results, improving the The popularity of related brands.

No one knows where the ceiling of live broadcast value is.

But the reason why "opportunity" is precious is that it will disappear one day. Therefore, whether it is a company or an individual, if you want to make a breakthrough, you must innovate and choose the right direction!