Whether it is a short video or a live broadcast room, Zhang Ruoyu has almost never left his mask. Some people say that he is putting on a show to attract people's attention, but fans who have watched his live broadcast know that he is hitting his own hand to protect his mother.
When netizens attracted the live broadcast room because of a shabby Zhang Ruoyu in the short video, we also found that Zhang Ruoyu, who was at the bottom of the family food chain, actually lived a life envied by most international students and homeless "migrant workers".
Zhang Ruoyu's family
Zhang Ruoyu's first short video was released on 20 18. In the video, he sings seriously, and his face value is not lost. After many months, the dislike from her mother (hereinafter referred to as Ms. Yan) in the second short video was praised by 680,000, which also opened the road of no return for Zhang Ruoyu's humble life.
Living in the countryside, limited shooting conditions can't stop Zhang Ruoyu from "going against Versailles" and moving towards life. Even the broom can be turned into an "electric guitar" played by grandma.
As a person who often "dies" at the bottom of the family food chain, Zhang Ruoyu is good at magnifying the emotional details of family getting along in the lens and quickly grasping the audience's preferences under the rendering of antonyms. As a result, Ms. Yan, who has a bad temper and wears the four characters "Coco Love" on her head, soon went out of the circle.
In addition to Ms. Yan, who is more popular than Zhang Ruoyu herself, there are several very important family members in "The Humble Life of Zhang Ruoyu" and the live broadcast, one of whom is Grandma Tao, a foodie.
The other is a father who likes to brag behind his wife's back, which perfectly explains how cool he is in front of his son and how "timid" he is in front of his wife.
Sometimes confused and sometimes cute.
The first time after her sister fell, Zhang Ruoyu would not only help her up, but also record a video and laugh wildly.
Life scenes such as Disliked by Grandma, Disliked by Mom, and Dad Bragging Behind Mom filmed by Zhang Ruoyu made netizens feel very substitutive, and once set an attractive data of 6.5438+100,000 a week.
When the family members appeared in the live broadcast room, some netizens faced Zhang Ruoyu, who owed him a beating, and left a message in the comment area, Ms. Cueyan, "Swallows beat him quickly."
Nowadays, the topic # Zhang Ruoyu's Humble Life # has been played more than 4 billion times, and its vlog series has been dubbed by netizens as "a trick to be beaten one day".
The story of Zhang Ruoyu's humble life and batting practice increased by10 million in one year, and the number of video likes exceeded one million. His Tik Tok account @ Zhang Ruoyu already has130,000 fans.
The sense of family belonging in the live broadcast room
Although Zhang Ruoyu often "commits the following crimes" and lives at the bottom of the family food chain, netizens will still envy these interesting daily lives and the real life mode of Zhang Ruoyu's family in the live broadcast room.
According to the data analysis of Feigua, most of Zhang Ruoyu's fans are female users aged 18-24. The users in this age group are mainly college students who are away from home and young people who have just graduated from work.
At this time, Zhang Ruoyu's innocent and fun-filled family life in the video and live broadcast room quickly made fans find a sense of belonging and singing.
For example, on the occasion of parents' 25th wedding anniversary, Zhang Ruoyu specially prepared a wedding surprise for Ms. Yan. After a series of antics, an old photo full of years suddenly appeared.
This video won 2.55 million praises, and the lively and persistent family atmosphere made netizens moved by the scene.
Accustomed to Zhang Ruoyu's brain holes in short videos, netizens also expressed their familiarity with Zhang Ruoyu's drama in the live broadcast room. When Zhang Ruoyu was in tears because of her first love, Ms. Yan, who was in shock, sat up from the bed, handed a piece of tissue paper and left in disgust, perfectly restoring "Zhang Ruoyu's humble life".
Zhang Ruoyu released herself in front of the camera, while Ms. Yan poked her head out from behind with a puzzled face. Live screenshots made of expression packs by netizens like this abound.
Under the influence of the Zhang family atmosphere, netizens not only showed Zhang Ruoyu that Ms. Yan was "indifferent" to the same paragraph, but also wanted to find out the true meaning of Ms. Tao and other family members, and asked their family members to appear in the live broadcast room to interact with them.
In Zhang Ruoyu's live broadcast room, netizens can gain a sense of belonging in a sitcom-like family atmosphere while harvesting joy.
Zhang Ruoyu's rapid pink circle is not accidental. On the one hand, vlog records the daily life of the family into a short video, on the other hand, the real family life mode in the live broadcast room perfectly restores "Zhang Ruoyu's humble life". Zhang Ruoyu is not only creating content, but also recording real daily life, allowing countless young people belonging to "humble family members" to substitute into the scene.
Zhang Ruoyu pays attention to family members rather than herself, which greatly satisfies the fans' demand for family content. In the live broadcast room, Ms. Yan and Ms. Tao Grandma are as popular as Zhang Ruoyu. Behind the netizens' love for Ms. Yan and Ms. Tao is their recognition of the equal and harmonious family life mode.
In addition, the frequent appearance of Zhang Ruoyu's parents, grandmother, sister and other family members in the live broadcast room not only meets the needs of fan users for happiness after work, but also allows users such as "migrant workers" and international students to find a sense of family belonging.
Although Zhang Ruoyu was constantly "fancy disliked" by his family in the live broadcast room, watching the interaction of his family in the live broadcast room in real time also made the online audience envy this family atmosphere-even if they disliked each other, they would never leave.