In order to ensure that work or things can be carried out in an orderly manner, it is often necessary to carry out detailed plan preparations in advance. The plan is a written plan with strong operability. Do you know what kind of solution can actually help us? Below are the general beauty industry planning plans for May Day events that I have collected for everyone. They are for reference only. Let’s take a look. General May Day event beauty industry planning plan 1

1. Free consultation

Free consultation is a very popular method in recent years. It is to provide additional free consulting services to passers-by in need during the May Day promotion period, which can expand the popularity and attract some customers.

2. New WeChat New Membership System

In the traditional field, membership marketing is the foundation; in the Internet field, members have been changed into fans, and similarly in the field of micro-marketing, it has also derived The fan economy actually has the same intention. The membership system is the best promotion method that can reflect long-term effects. Through WeChat public accounts and WeChat Moments, customer groups can be brought together to the maximum extent.

Conventional practice: New customers only need to pay a small membership fee after entering the store to become a member. Later, with the membership card, they can continue to enjoy various preferential activities in the beauty salon. Various gatherings such as WeChat salons are now popular. Most of the customers of beauty salons are ladies, so beauty salons can organize various activities to bring these people together regularly, which is conducive to cultivating long-term customers.

3. Launch project experiences with special effects

For example: Enjoy the whitening moment: May Day Carnival Trio - Beautiful freeze-frame. As long as the customer follows the store's WeChat service account, forwards the main image and text of the event to Moments, and shows the page you shared in Moments to the offline store clerk, he or she can get a free facial mask treatment and gifts worth 139 yuan, including facial masks and value 1 cash coupon of 50 yuan. At the same time, in order to encourage more women to condition and improve healthy and whitened skin by applying facial masks, a beauty freeze event was also launched to greatly benefit consumers. During the event, after experiencing the service at the Fangxiang franchise store, they can share their selfies to their circle of friends. Every 5 customers who share their selfies to their circle of friends will also receive a gift worth nearly 200 yuan!

4. Voucher activity promotion

Beauty salons can be the same as shopping malls , a voucher promotion will be implemented on May 1st Labor Day. Vouchers of the corresponding structure will be given as much as the amount spent on site. For example, if you apply for a membership card of 1,500 yuan, you will be given a voucher of 300 yuan (no time limit). If you purchase skin care products of 500 yuan or more, Just send an 80 yuan product voucher (set the use period). If you are a customer who approves of the beauty salon's projects, products, and services, this is a very affordable promotion.

Organize activities for nearby units, community groups, etc. to accumulate popularity. Through eye-catching and stimulating activities, potential customers can join the beauty salon in a group. Of course, there are other methods such as regular draws, lottery tickets, door-to-door services, family strategies, etc. As long as the beauty salon prepares carefully, plans various activities, and develops classified plans. You will definitely be able to shine through various solutions in the May Day activities of the beauty salon. May Day event beauty industry planning plan general 2

Activity theme:

The beginning of May, the perfect holiday

Activity time:

May 1st - May 7th, 20xx

Activity content:

1. Opening package, unlimited surprises

2. Opening time, race against time< /p>

3. Perfect price period, your choice

Note: All the following activities are limited promotions only during the May Day event

1. Kick-off package, surprise Infinite

I believe that all women must take care of their skin every day, and during the May Day period, the beauty salon franchise store has launched some beauty products that adapt to seasonal and climate changes to properly care for the skin. Package to reduce skin damage caused by seasonal changes. This package can only enjoy the discounts and services of this event during the May Day period.

May 1st "May Day Labor Meal" Meridian Weight Loss Series

May 2nd "Kailuo Chief Meal" Hydrating Care Series

May 3rd "Playing Beauty Meal" anti-allergic care series

May 4th "Fashionable Youth Meal" nutritional care series

May 5th "Youth Meal" whitening care series

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May 6th "Happy Fun Meal" leisure care series

May 7th "Returning Heart Meal" spleen and stomach conditioning series

2. Starting time, Race against time

The essence is to rush to buy products. It is recommended to rush to buy products at 8:00-9:00 in the morning, 14:00-15:00 in the afternoon, and 20:30-21:30 in the evening. , packages, and courses are all practical and unique, and can make consumers have a desire to consume.

3. Perfect price period, your choice

In order to increase the popularity of the beauty salon, we will pre-heat the later promotion on May 6, which is before the end of the long holiday. There will be a dedicated auction of beauty items starting at 20% off. General plan for May Day event beauty industry planning 3

Purpose of the event:

1. Stabilize old customers

2. Develop new customers

3. Increase the popularity of xx beauty salon in the region

Event time:

April 15 (Promotion time: April 15-May 3)

Activity process:

1. Invite guests: Please bring old customers with more than 2 friends to participate. (4.15-4.19)

2. Meeting process: (18:30-21:00)

1) The host announces the start of the party

2) The beautician performed "Grateful Heart"

3) The boss representative gave a speech of thanks

4) Awarding a thank you to the loyal friends who gave the greatest support to xx Beauty Salon in xx and spent the most money xxxxxxxxx Special prize gift xxxxxxxx; All new and old customers of xx Beauty Salon will have an exquisite gift xxxxxxxxx (please go to xx Beauty Salon to pick it up the next day)

5) Speech by the customer representative (talking about the good service of the beauty salon) , the product is effective, the boss is nice, the beautician you like, the joy and help you get in the beauty salon can be cited>)

6) The president of xx association solemnly recommends xx products

< p> 7) xx Beauty Salon announces plan for 5.1 promotional activities (those who place a deposit of 300 yuan on the spot will receive underwear first) a. Find a beautician who can place a deposit to persuade customers to facilitate 9) Announce the promotion time, welcome to xx Beauty Salon for consultation 10) Perform a dance to announce the end of the party.

3. Promotional activities (4.20-5.7)

The company’s beauty guide will be stationed in the store for 3 days to cooperate with the beauty salon to fully promote the 5.1 activity plan and promote consumption

4. What the beauty salon must do

1. Accurately count the number of customers, print out invitations, and ensure the number of attendees (this work must be completed before the 15th, and invitations will be sent out during the day on the 16th and 17th, and the company will be informed)

2. Rent the venue (OK hall or dining room is acceptable, it can be divided according to the actual number of people), arrange the venue (sounds, seats, fruit plates, banners, balloons, etc.) and prepare fruits, cakes and prizes. Attachment: Prize delivery Objects: 1) The two friends with the highest consumption and support in xx are worth 200-300 yuan (awards will be distributed on site) 2) New and old customers will send a gift worth between 5-10 yuan (distributed at the beauty salon within three days after the meeting) )

3. Print the 5.1 activity plan and send it out on site (or make a TV advertisement)

4. The boss prepares a speech (mainly a thank you speech, you can give examples) For example, if you have established a good relationship with those guests, share it with everyone, prepare it before the 18th, and be familiar with the manuscript)

5. Arrange for a guest representative to speak (the main thing is to find a guest who can speak well and has a good relationship with the boss) Talk about good service in the beauty salon, good xx products, good boss, favorite beautician, and the happiness you get in the beauty salon. You can give examples. Be prepared before the 18th and make sure to arrive at the venue).

6. The beauty salon has rehearsed "Grateful Heart", sent invitations to guests, and introduced the membership system (must be completed 20 days ago).

7. Arrange a sign-in book at the venue, and a photographer will be responsible for signing in and taking photos.

8. Performance (find two people to confirm and prepare 20 days ago) May Day event beauty industry planning plan general 4

1. Card opening promotion

Open Card promotion is the basic promotion method of beauty salons, and it has also become one of the main promotion methods of beauty salons. There are various forms of card opening, ranging from monthly cards, quarterly cards, and annual cards to large ones such as gold cards, silver cards, etc. Cards, points cards, VIP cards, membership cards, etc.

Usage method: In order to stabilize loyal old customers, beauty salons will apply for promotional cards for customers during the customer care period, and enjoy a certain discount in the amount, that is, the monthly card is more than the amount of each single consumption. The cost is low, and the total consumption of applying for an annual card is lower than that of applying for a monthly card. Customers can also enjoy certain discounts and discounts on purchasing products, and enjoy various discounts in beauty salons.

2. Discount promotion

Discount has always been an important means of trade promotion. It has a strong effect of attracting attention and stimulating the desire to buy, and has an immediate effect.

How to use: Discount promotion is the most commonly used promotion method in beauty salons. In response to this promotion method, beauty salons launch different discount products according to different seasons and festivals, use certain low-priced products to stimulate customers' desire to consume, drive the sales of other products, or allow customers to purchase new items when they are launched. Try promotions that offer discounts.

3. Free trial promotion

Free trial promotion is launched by beauty salons in order to attract new customer groups or in the development of new projects, so that customers can first experience the benefits of consumption. A form of promotion.

Usage method: Beauty salons gather customers with certain needs and provide customers with free trials at a fixed time, allowing customers to experience the effect first and then cultivating customers to become main customers. Then do the next free trial, and then enter the next cycle.

4. Consumption points and gift promotions

Consumption points are a method used by beauty salons to give back to old customers, so that old customers can get Some gifts given by beauty salons are to encourage customers to continue consumption and bring them a kind of spiritual comfort.

5. "SMS" warm promotion

"SMS" can be said to be very popular now. It has rapidly soared from an interpersonal communication tool to a marketing upstart. What businesses are interested in is the coverage of SMS. Large, high information acceptance rate, strong emotional color, low cost, simple implementation and other characteristics. In current business activities, text messages are widely used to communicate with customers, make appointments, send promotional information, etc. May Day event beauty industry planning plan general 5

Event background:

The three-day May Day holiday has affected consumers’ enthusiasm for consumption to a certain extent. At the same time, the price of goods that started last year has Rising prices have increased the operating costs of hair salons.

1. Event theme:

"Colorful May Day, five surprises are on display"

2. Event date:

April 26th - May 8th

3. Purpose of the event:

1. Use the activities during the May Day period to attract more new customers to the store, thereby expanding the customer base and improving the store The overall turnover;

2. At the same time, through a series of promotional activities, appropriately guide customers to consume in high value-added items or multiple items, so as to increase the unit price and profit;

3 , Make customers feel good and enhance brand image.

4. Activity content:

Surprise 1: The first 5 customers every day, as low as 5.1% off

If you want to perm, the first 5 customers every day during the event You can enjoy a 51% discount on digital ironing products with an original price of 380 yuan.

Surprise 2: Get RMB 51 when you spend over RMB 168, get RMB 150 when you spend over RMB 480.

Get RMB 51 cash coupon when you spend over RMB 168 (or top up RMB 200) at one time;

Get a 150 yuan cash coupon when you spend 480 yuan (or recharge 500 yuan) in one time.

Surprise three: add "51 yuan" = "88 yuan"

During the event, if you spend 80 yuan (or recharge 200 yuan), you can purchase products with an original price of 88 yuan by adding 51 yuan. That is, you will save 37 yuan; you can get a discount of 37 yuan when you purchase other beauty/hairdressing products above 88 yuan. Please consult the store staff for details on participating products. < /p>

Royal SPA Tendon Relaxation and Facial Retention Technique (188 yuan) + Traditional Chinese Medicine Meridian Removal of Dark Circles (158 yuan) + Holographic Body Therapy (148-188 yuan) = 258 yuan

2. xx Perm 368 yuan + xx dyeing 286 yuan + xx care 168 yuan + Shuimunianhua high-efficiency hair conditioner 58 yuan, original price 880 yuan, event discount price 580 yuan

Surprise five: "new" choice, special offer< /p>

Shangyi-style royal care is 88 yuan, and the new trial price during the event is 48 yuan

5. Details of the event content and operation details:

Explanation of the surprise:

1. Surprise 1 mainly uses discounts to attract customers into the store and create sales opportunities;

2. Please set the specific xx perm and original price according to the actual situation of the store;

3. This discount item is just an attraction to attract customers into the store. Try not to discount the main items of the store. After the customer enters the store, you only need to inform the customer of this event and you can recommend higher-end items or products to the customer. combo.

Note: Some branches with relatively poor business can use this method to set popular items with a certain profit as the main promotion.

Explanation of the second surprise:

1. The second surprise is to use cash coupons to stimulate customers to spend more or recharge when they spend enough. At the same time, giving cash coupons can attract customers to return to spend within two months;

2. Cash coupons with a face value of 51 yuan cannot be used for washing, hair drying and special items/packages. Only one coupon can be used at a time. They cannot be cashed in, there is no change, and they cannot be used together with other promotions. , Valid period of use: May 18th - July 18th;

3. Cash coupons with a face value of 150 yuan cannot be used for washing, cutting and blow-drying and special items/packages. Only one coupon can be used at a time. There is no exchange for the cash-in deposit, and it cannot be used at the same time as other promotions. The valid period of use is: May 18th to July 18th.

4. Spending over 168 or 480 refers to the amount when the customer checks out. When giving coupons, if the customer cannot accept a cash coupon with a face value of 150 yuan, he can give three cash coupons with a face value of 51 yuan instead of 150 yuan. Yuan face value cash coupons. When customers enter the store to make purchases, the staff will promptly remind them that if they spend 168 yuan or recharge 200 yuan, they will receive a 51 yuan cash coupon. If they spend 480 yuan or recharge 500 yuan, they will receive a 150 yuan cash coupon. They are grateful to customers who have spent or recharged the corresponding amount. , guiding customers to consume high-profit project packages.