This is from a cosmetics store, you can refer to it:

Front and back cover

The quality of the front and back covers 99% determines whether customers will read the leaflet. , so the cover and back cover of the flyer must be designed very beautifully. The cover and back cover must be designed with famous brand products that are relatively well-known in the store. The image advertisements, promotional offers or product pictures of these famous brands should preferably be advertising pictures used by the manufacturers or distributors of the famous brands themselves. Using famous brands can greatly increase the attention and trust of cosmetics stores. In terms of design style and color, simplicity should be the main focus. Be sure to choose colors that are popular and fashionable among young people. You should also choose different colors according to seasonal changes. It is recommended to use the color and style of the seasonal advertisements for famous brand products in terms of color and style, because there will be a very professional marketing and design team behind the famous brand products, and their advertisements are professionally planned and designed to conform to fashion trends. , more popular among young people. In addition, it is not advisable to put too many products on the front and back covers. It is enough to put one famous brand product in a prominent position and two or three other brands. Putting too many products will only dazzle people and reduce the promotion intensity.

3. Inside pages

The placement of promotional products on the inside pages can be learned from the flyers distributed by the now popular large supermarkets. Many large supermarkets also rely on flyers to attract customers. We can see that the inner pages of supermarket leaflets are classified into categories for product discount information, and the in-store pages of cosmetics can also be classified into categories for discount information about cosmetics. When customers choose products, they usually make comparisons before selling them. There are many product categories and brands in cosmetics stores. If you need to ask the store clerk for the effect and price of each product, it will be troublesome for customers and the store clerk will be too busy. But if the product pictures and prices in the brochure are clear at a glance, customers can use the brochure to compare the products, not only with similar products in the same store, but also with similar products in different stores. Once the discounts are compared, the customer's desire to buy will become stronger, and the probability of entering the store will also be greatly increased.

This information comes from 138jm China Beauty Franchise Network