1, a common word
General words generally have a wide range, and users generally want to know information, so the overall intention is relatively low.
2. Brand words
The user's intention is very clear, that is, to bring their own brand products, with high conversion rate, and you can get a good ranking without high bidding.
3. Competing for words
Competitive words are brand words of competitors. Although there are few searches, the conversion rate is high.
4. Crowd vocabulary
The demand for products or services is not directly expressed, but the search words express their related points of interest.
5. Product words
It is the sem bidding keyword related to your product, the specific product. The search volume is large, the conversion rate is average, and it is not certain whether it is your user.