First, there are four ways to locate users.
1. Existing product analysis method: selling point = benefit point * difference point * desire point.
2. Market type method: My customers are mainly concentrated in the mid-end consumer market, giving up customers who have no spending power.
3, the existing user reverse method: to create a closed loop of traffic, so that old users are always in your circle.
4, customer group law:
3-4 points are summarized as office workers, first, second and third tier cities, high school education or above, church sisters, baby mothers, hormone skin care, big-name control, skin care for 20-60 years old, plastic surgeons, church sisters and so on.
Second, altruistic thinking:
Find the customer's needs and stimulate the customer's sense of lack. Jump out of the framework of self.
Third, borrow thinking:
Don't fight alone. Find a promotion method suitable for your own project and quickly find accurate customers at the lowest cost. Be good at grasping users' online habits.
Promotion methods: social tools, local forums, celebrity forums, photo promotion, video SEO, information flow, self-media, blogs, classified information networks, etc. The teacher mentioned many methods in class, some of which I heard for the first time. After the course, I will study and find the method that suits me best.
Do not exclude competitors, but also learn some experience from peers.
Understand what virus marketing is about and broaden the knowledge of drainage.
Fourth, resource integration can make us bigger and stronger.
Adjust thinking, create value for each other, and minimize risks.
Adjust the focus from single customer to batch development of customers, and adjust the thinking from focusing on customers to focusing on channels.
1, looking for quality suppliers with lower prices and more varieties.
2. Liberate energy from retail and recruit agents to expand the scale. Teach them how to make money.
My current confusion is: where can I find these people who want to make money and are interested in cosmetics? What kind of scheme is most suitable for recruitment agents? Under what rules can we cooperate with these agents more stably and for a long time?
I really have no experience in this field.
3. Find other industries to cooperate with each other to expand the scale (just thinking about it at present, I don't know how to operate).