Feng Ge and Xiao Wu are a pair of online celebrities, Feng Ge 95 and Xiao Wu 97. Both of them graduated from undergraduate courses last year, and the younger brother is now in graduate school. Last year, they joined Tik Tok Media Company, so they met. At that time, they accumulated some fans on Tik Tok, and because they were handsome enough, their fans gradually increased and gained a lot of popularity. I started to shoot videos and record jokes, and soon I was gradually recognized by the public.

"Internet celebrity" refers to a person who has become popular because of an event or behavior in real life or online life, or who has been exporting professional knowledge for a long time. Their popularity is magnified by the network because of their own characteristics, which accords with netizens' psychology of aesthetics, ugliness, entertainment, stimulation, voyeurism, imagination, taste and spectator, and they are sought after by the network world intentionally or unintentionally and become "network celebrities". Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the joint action of the interests of network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.