The cover design of comic books is not a simple printing to achieve sales, but a systematic planning involving many issues, such as how to choose large format, how many comics, what font and writing style, paper design, cover technology, value-added methods and so on. For a book, in addition to the conventional plane layout, title placement, spine design, writing paper design, famous letters and other cover design contents, what other aspects should be considered in its cover design?
First, in order to highlight the product image, fluorescent color can be added on the basis of ordinary four-color printing, and the seal can be concentrated on the words of the title to form a visual impact; The seal 4 can be printed on the spot in a large area with fluorescent color. Some people think that four letters are always pressed, and readers will not pay attention. In fact, young readers' judgment on a comic book is often three-dimensional, and four "bright" fluorescent colors are very attractive to them.
Second, choose 250 grams of advanced double-sided coated paper to print the cover. The direct benefit of this is that it can make the whole book feel good, show grade, and the incision is not easy to become warped, which is very beautiful after being put on the shelves in bookstores. The well-known bright spots of children's books have been perfectly treated in the design of cover paper. If you ignore this point, I will see that when you enter a book market and see a bookstore with nearly 4 square meters of books piled up in the most conspicuous position, the top floor is already "fluttering with colorful flags" and most of the covers are inclined.
Thirdly, regarding the cover design, we should also emphasize that the artistry of design should be combined with economy, and the technology should be combined with market demand. For example, when some comic books are closed, the card is pressed on the closure, which undoubtedly increases the difficulty and cost from the perspective of printing production (the closure is generally 70 mm wide, which increases the amount of paper used; In terms of printer price, if the price increases, each volume will increase by 0.04 yuan. In fact, according to the survey, children have no special preference for strangulation. There are reasons behind the choice of any technology, and the deeper level depends on the needs of consumers. Some demands are explicit and can be mastered smoothly, which is reflected in products; However, some requirements are hidden and need to be investigated and found, and then reflected in the product.
A beautiful little gift is attached to the book. The best-selling of a perfect comic book can't be separated from the 3D stereo and the cartoon card attached with the book. According to market research, most young readers buy small gifts because they want them. However, the design of gifts also needs attention, for example, the design of gift cards. Some books have paper cards on the third cover, and some books have printed the paste position of the cards on the fourth cover, but there are no cards and the contents of the cards are nothing new. This kind of card not only can't attract children to buy books, but also increases the cost. It costs an average of 2 to 4 cents more for each extra card. Therefore, before the cover design, we must find out what effect this design will have, instead of going with the flow.