Brand positioning and market influence are both important indicators to divide the brand line. According to the conventional classification of China clothing industry, brands can be divided into first-line, second-line and third-line levels.
First-line brands usually refer to brands with high reputation, large market share and high product prices in the industry, such as LV, Gucci and other international luxury brands. This kind of brand has strong brand influence and high-end market positioning.
The popularity and market share of second-tier brands are relatively low, but they are still recognized and sought after by a considerable number of consumers, and at the same time they can maintain a certain competitiveness in the market. As a second-line brand, Beautiful World has a wide popularity and consumption base in China.
Therefore, according to the general brand classification standards, we can define the beautiful world brand women's wear as a second-line brand. This means that the brand is at a medium level in the market, the product pricing is relatively moderate, and it pays attention to the design style and fashion collocation, which is loved and sought after by consumers.