Walking into the 798 Art District, Bauhaus-style buildings and old factories form a visual symphony, and graffiti walls everywhere bring beautiful feelings. Let the public intuitively feel the artistic atmosphere, at the same time, 798 also undertakes the important mission of public art and art inclusiveness. Guided by the spirit of "openness, pluralism and tolerance", 798 Art District is developing into a "online celebrity landmark" of mass aesthetic education.
Teenagers become the "new main force" of the 798 Art District
As a well-known gathering place of contemporary art in Beijing, the 798 Art District has held nearly ten "798 Children's Art Festival" in succession, and has carried out art inclusive activities for teenagers. The latest session, with the theme of "Creation makes me shine", encouraged children all over the country to feel life with creative thinking, and invited global experts to open a series of open classes to popularize children's artistic creativity in new ways. Among them, the theme sections such as "Unbelievable Future" and "Flying Off the Ground" have inspired children's creative imagination of science and technology and the future. More than 13, entries have been received, more than 1, families have participated in activities, and online interaction has exceeded 64,.
"Artistic accomplishment should start with children." According to the relevant person in charge of Qixing Group, the operator of 798 Art Zone, "After the double reduction, more and more teenagers came to 798, where there are rich cultural and artistic forms, and creative courses, art workshops and children's art exhibitions for children aged 2 to 12 are endless." Located in the core area of 798, UCCA Ullens Art Center, Mumu Art Museum and other institutions have set up children's art workshops and creative light and shadow art classes based on exhibitions to guide children to appreciate artistic works and explore more artistic expressions.
"Moistening things silently" and letting art nourish children's hearts is an important link of 798 in the practice of mass aesthetic education. According to the relevant person in charge of Qixing Group, 798 is providing an immersive aesthetic education environment for young people by means of format optimization and space improvement, and young people are becoming the "new main force" for art appreciation and learning.
Parent-child activities make more families fall in love with art
Children are the core of the family, behind the aesthetic education of teenagers is the improvement of family cognition, and "double reduction" also creates more parent-child time for families. The diversified art supply in 798 Art District not only endows parents and children with multi-level activity experience, but also makes more families fall in love with art, which makes the mass aesthetic education radiate more widely.
during the 11th period of 221, the theme activity of "798Youngdays garden party" attracted many citizens and tourists. Parents take their children into the trend art market to feel the charm of the national trend, or they can go to the international picture book art exhibition to enjoy the parent-child moment.
In the 798 Fashion Art Market, merchants from more than 8 brands showed their new products and ideas here. 798 elements of refrigerator magnets, canvas bags and creative stickers have all become "hot items" in the market. Walking into the second floor of 798 Art Center, it is the Emmaus International Picture Book Art Experience Exhibition. The audience can explore the world in the picture book through the flip device on the wall, as well as the parent-child interactive design such as dressing up and collage. All kinds of imaginative scenes are like a childlike visual feast.
"Because of the double reduction, the child has more spare time, so we will accompany him to experience the art.". 798 has a strong artistic atmosphere and rich activities. " Ms. Liu from Chaoyang District said after attending the garden party. It is reported that Qixing Group will rely on the high-quality aesthetic education resources in the 798 Art Zone to promote further cooperation with communities and campuses, actively carry out public welfare cultural and artistic activities, and take the opportunity of "double reduction" to let art enter more families and make aesthetic education a means to enhance people's sense of gain and happiness.
Tell the story of China well in artistic language to show cultural self-confidence
According to the data, among the more than 1 million visitors to the 798 Art District, the proportion of overseas tourists is about 3%, and more than 1 heads of state and politicians come here. Through more than 4, cultural and artistic exhibitions and activities every year, 798 Art Zone lets Chinese and foreign tourists know about "New Beijing". At present, the 798 Art Zone not only has many national cultural exchange centers such as Denmark and North Korea, but also has non-legacy cultural and artistic institutions, which is a bridge for cultural exchanges and mutual learning between China and foreign countries. At the same time, 798 has been committed to telling the story of China in artistic language and showing cultural self-confidence.
A few days ago, a "Nature Perception Concert" was held in the China Folk Trade Intangible Heritage Center, located in 798 Zhonger Street, which echoed the natural solar terms and embodied China's wisdom. With the percussion music playing, people seem to hear the sound of rolling waves and feel the moonlight reflected in the room outside the window. Many viewers said that in the 798 Art District, you can not only see the cutting-edge contemporary art, but also feel the wonderful traditional culture. This kind of "all rivers run into the sea" itself is a manifestation of cultural self-confidence. According to reports, in order to make "China Voice" spread more widely, 798 Art District will focus on "culture+technology" in the future, carry out digital construction of cultural and artistic content, and realize the interconnection and enjoyment of high-quality aesthetic education resources.
Text/Photo courtesy of Zhao Yingyan /798 Art District
798 Art District: Being a popular aesthetic education with temperature and exploring the cultural roots of "Beauty and Beauty * * *"
Li Qian (Party Secretary and Chairman of Qixing Group)
"Pursuing a better life is an eternal process", and the prosperity of culture and art is an important way to create a better life and the unremitting pursuit of the people. 798 Art District is one of the top ten cultural parks in the world, the highland of contemporary art in China and the business card of Beijing, and it shoulders the unshirkable mission.
As the operator of 798 brand and park, Qixing Group is committed to building 798 Art District into a window for people to "discover beauty, appreciate beauty, feel beauty and spread beauty", so that people can immerse themselves in the atmosphere of culture and art from the moment they enter 798. We will keep pace with the times, carry forward the socialist core values, focus on the "double integration" of culture and technology, brand and industry, absorb all-inclusive cultural and artistic contents with the spiritual connotation of "openness, pluralism and tolerance", stimulate outstanding cultural and artistic works, innovate cultural and artistic forms with hundreds of flowers and thousands of flowers, and offer "temperature, accessibility and wide spread" mass aesthetic education and artistic benefits to everyone.
In the future, Qixing Group will continue to build around the "four centers" in Beijing, starting from the strategy of serving the national cultural development, keeping integrity and innovation, and boosting cultural prosperity. At the same time, do a good job as a "propagandist" of brand 798, a "waiter" of cultural and artistic institutions and artists, and a "salesman" of cultural industry development. Taking the "Beijing International Art Season" as an opportunity, we can tell the story of China well in contemporary artistic language, present a cultural feast with artistic sense for Chinese and foreign tourists, and explore the cultural roots of "harmony but difference, beauty and * * *" for building the same human destiny.