If it's just opened, it's not suitable, because you don't have clients to help you split it up. This is the only way to expand. There are many ways to expand, such as sending leaflets, pushing and other offline traditional modes.

All beauty salons adhere to a business truth: expanding customers+consumption.

There is no theoretical basis for doing this kind of thing too much. As long as you keep doing it, you will have a little effect, although the effect is getting worse and worse. The most typical scene of tuoke is selling cards on the street, or pulling people into the store at the entrance of shopping malls and stores. This road is really difficult, and it is no exaggeration to say that the rejection rate is as high as 99%. Such a high rejection rate will make merchants have revenge, seize a guest to oversell, and then produce customer complaints.

If this cycle goes on, a bad cycle will eventually be the result of both sides. According to statistics, the average life span of beauty salons is less than three years, which means that 99% of beauty salons will close down within two years. This is the cruel status quo.

Of course, if you are a novice, you may find it more difficult. Therefore, you should change the traditional way of thinking and become a beauty shop in the new beauty industry. Today's beauty shops are more than just traditional physical beauty shops. The above is the status quo of traditional beauty shops.

What's the beauty shop like in the new beauty industry?

The new beauty industry not only includes the beauty industry, but also covers various industries (food, retail, scene decoration, etc. ) is also a combination of new entities. For the beauty shop of Xinmeiye, on the original basis, the beauty shop will be expanded into a social space, with coffee, drinks and desserts in front and manicure care behind. This method is also suitable for popular online celebrity stores, realizing scene and experience consumption, and can bring its own IP traffic to suck powder. Coupled with the spread and operation of the Internet, you can spend on the basis of ensuring the same customer base, and the profit point is not only beauty products, but also you.

This is the popular love chain store in Guangzhou now, and the concept and business model they adopt are just so. In other words, it is better to find a big tree and let the small entity have a cool place.