Research report on the positioning of commercial and cultural landscape of CD plot of Wuhan International Business Center 1. The marketing goal of CD plot is to complete the sales/investment promotion task of commercial part of plot C at a reasonable sales price in a short sales cycle. In the promotion strategy, we should pay attention to the overall consistency, complementarity and cohesion of the project, the overall scale effect and the differentiation of detailed formats, the introduction of commercial culture and the guiding role of Wuhan commercial real estate investment trend.

Second, the overall positioning analysis of the project The overall positioning of the project: Hanzheng Street? The International Business Center (Wuhan Longwangmiao Commercial Plaza) is located at the east end of Hanzheng Street, and its original format is mainly clothing, shoes, bedding, fresh and dried seasonings and other wholesale businesses. On this basis, the four shoe cities of Dingli, Huahang, Daxing and Jinxing on Daxing Road, as well as the wholesale market of fresh and dried spices and bedding, were demolished, and an international business center, which is based on Longwangmiao Park Square and integrates shoes and clothing wholesale stores, riverside fashion life center and tourist business district, was planned and built. Hanzheng Street has international leading logistics and warehousing services, as well as meticulous and perfect management and advertising promotion services, aiming to build a commodity distribution center, a product release center, a price guidance center and a commercial exhibition center for local businesses of 530, which will stand tall in Central China and radiate the national and even global markets.

Analytic hierarchy process of project positioning;

In this report, we focus on the detailed analysis of the role of CD plots in the whole project, and based on this, combined with the advantages of culture and landscape, we try to study the positioning of CD plots from three aspects: business, culture and landscape, and put forward some suggestions for marketing implementation.

Third, the planning and positioning of the CD plot: the main function of the CD plot in the commercial plaza is mainly the tourist souvenir trading shop, which integrates the functions of special snacks, catering, culture, entertainment and leisure. Combined with Longwangmiao Park in plot D, it is designed as a tourist souvenir shopping mall similar to Shanghai Chenghuang Temple, and combined with the rise of terrain, a tourist car parking garage is built in plot D. In architectural design, plot C is mainly based on abstract classical architectural elements, aiming at the connection and dialogue between plot B and plot D.

Fourth, the function analysis of the CD plot:

1.

Part of the master plan of the open green park project.

............ Address: Real Estate Interactive Resource Information Network