1998165438+10 month. Daimler-Benz of Germany merged with Chrysler, one of the three major American automobile companies. It is praised as "marriage in heaven" by the global media. put on

Muller-Benz is the most powerful enterprise in Germany. It is the world-famous "Messer".

Owner of Mercedes brand: Chrysler is the most profitable and efficient company among the three major American automakers. I believe that this transatlantic alliance will definitely create an invincible giant in the world automobile market. However, who would have thought that this "marriage" does not seem to be happy. After the merger, the company failed to achieve the expected goal. By 200 1, the company lost $2 billion. The stock price has also fallen all the way, and employees have been laid off. The development of the company has been very difficult. The industry believes that the Atlantic Ocean

Different cultural differences between the two sides; China's sudden change is the root of this marriage crisis. Daimler-

Schlempp, CEO of Mercedes-Benz, didn't realize at first that there are great differences between the two companies in organizational structure, salary system and corporate culture. Instead, he treated Chrysler in a completely controlled way in Germany. In the company management system, the board members are mainly in Germany. But he said in the media: "This is an equal merger", which made Chrysler American employees at a loss. In addition, Schlempp fired Chrysler's president as M&A manager shortly after the merger, which led to hostility among Chrysler employees. Many excellent American designers and senior managers joined the company and went to competitors such as Ford and General Motors. In this way, it is not difficult to understand why this time it started with a "match made in heaven" and ended in such a failure.

In this case, we recognize the cultural existence between different countries and different nationalities.

Lost. As far as DaimlerChrysler is concerned, there are huge cultural differences between the two companies.

Difference. The serious communication barriers from top management to ordinary employees have greatly restricted the overall operation of the head office. Although this cooperation is not over, it is not easy to at least bridge the gap between the two cultures.