123 15, as a public complaint hotline to protect consumers' rights and interests, can be said to provide a very convenient channel for consumers to seek help. To say that the merchants are afraid, if the sales and service behaviors of the merchants really harm the rights and interests of consumers, then after the complaint is passed, the investigation and handling of the relevant departments will still have a very great impact and deterrent effect on the merchants. Conventionally, businesses and enterprises are now managed by the market supervision bureau, so if there are complaints, they will be sent to the corresponding market supervision bureau for handling. Then I'm sure businesses will still worry about the impact of complaints on their future operations and reputation.

"123 15" is the "123 15" hotline for the national industrial and commercial administrative departments to accept consumer complaints and reports. It is an important task of market supervision and management and administrative law enforcement to obtain information through hotline, mediate disputes over consumers' rights and interests, investigate and deal with cases of infringement on consumers' rights and interests, manufacture and sell fake and shoddy goods and other economic violations.

The specific method of dialing 123 15 is: after dialing 123 15, if you need to make a complaint or report, please answer the questions according to the staff's prompts, truthfully tell the facts, reasons and requirements of the complaint, and inform yourself of your name, address, telephone number or other contact information, as well as the name and the respondent.

You can call 123 15 to report as follows:

1. When your rights and interests are infringed, the respondent is under the jurisdiction of the administrative department for industry and commerce;

2. When your rights and interests are infringed in the process of consumption;

3, when you find fake and shoddy goods and manufacturing fake and shoddy goods "dens";

4. When you find false advertisements, cheat consumers; Please call 123 15 to report the complaint, and we will help you mediate the dispute. If violations are found, we will investigate and deal with them according to law.

Therefore, although 123 15 generally only mediates, it will not be punished. However, if the merchant's behavior violates the relevant industrial and commercial administration laws and regulations, 123 15 will call consumers and merchants to mediate at the same time or after mediation. If serious quality problems are involved, they will inform the administrative department of the relevant situation, and the administrative department will investigate and handle them.