The car quotation is only a guide price, and the actual price should be discussed in the shop. Many people think this is fishy, but it is not. Cars are not precious commodities, nor are they tens of dollars. Cars are bulk commodities, and not only will prices fluctuate, but there will also be many uncertainties in prices. You can get more discounts if you go to the store. Seems to be doing business.
from another point of view, sometimes when you go to the store to talk, the actual hymn of this car is much lower than the guide price of the car. However, directly calling or actually going to the store to talk, the store often thinks that it is insincere, which affects the actual price sales of the car and is not conducive to the later marketing.
Therefore, people can't give the actual price at once, for fear of changes later and communication difficulties, in order to reduce the cost of entertaining guests. This can not only improve the traffic and popularity of customers in the store, but also grasp the right to speak in the market.
in a word, the quotation of cars is only the guide price, and the actual price should be discussed in the store, which is related to marketing and the discount of their own cars. So if you want a more accurate landing price, you must say it in the store. The necessity of mayor/market positioning: the official guidance price reflects the positioning of the car company, and the actual transaction price reflects the positioning of the modified car. For example, the lowest official guide price of Cadillac XTS in large and medium-sized luxury cars is 349,9, and the actual transaction price is 279,, which is similar to the low-end C-class and 3-series prices of Mercedes-Benz and BMW.
Cadillac said, "XTS is the best large and medium-sized luxury car in America! Our goal is! Kicked the 5th department with fist A6! Just $349,9! Major limousine home! The mayor said: "The more shells are changed, the slower the army will be and the more it will consume oil." There is no spectrum except that it looks like a tiger! 28 thousand sells love, not rolls!
2. car replacement price space reservation: when new models are launched, the official guidance price is actually the lowest transaction price, and many excellent models have experienced a long upward adjustment period. For example, Volkswagen Tiguan, which has the button makeup function of ultra-luxury engine oil engine, has been sold up for many years, and buyers need to increase the official guide price by 1, to 5, yuan before booking a car. With the passage of time, due to the increase of competitors and the aging of models, the actual transaction price of models may gradually and rationally be lower than the official guidance. At this time, the model will carry out a series of gold opening, such as internal and external plastic surgery, Lafite, gift, annual gold opening, mid-term gold opening and final gold opening, to improve the competitiveness of the model, restore the actual transaction price to the official guidance price, improve profits and ensure official positioning.
3. regional differences: in the same country, the official guide price of automobiles is uniform. In some small countries across the sea from Shandong Province, the official guide price may be enough. Anyway, the palm of your hand is big, but China is really vast, with first-,second-,third-and eighth-tier cities all over the country.
Some large car companies have several factories in China, but basically only one car produces the same model. BMW is well supplied in Shenyang, and there is no freight, so the price will be lower than that of some southwest cities. Another regional difference refers to the difference between first-and second-tier cities and some small cities. First-tier cities have sufficient purchasing power and high consumption, which can be sold at small profits but quick turnover. 4S stores can get more rebates from car companies, forming a virtuous circle.
in some small counties, one model can't sell several units a year, which not only takes up the funds of the 4S stores, but also can't get high rebates. The 4S stores can't applaud at a loss, so the terminal price will naturally be slightly higher than that of the first-and second-tier cities.