Acquiring users is the first step of promotion. What you need to do at this stage is to let the App catch your users within ten seconds, download them through the application market, and find the appropriate promotion channels through advertising channels.
2. Activities
Because some users who come in in the form of advertisements and pre-installation are not intended users, it is necessary to attract these "accidental" users by experiencing good novice tutorials, stunt design and getting close to popular things, and record the user conversion rate and the loss of novice guidance process in time. Activities should be recorded in a good week, 15 days and months.
3. Retention rate
After being active, you should consider your user stickiness and keep old customers first.
1) statistics, daily retention rate, weekly retention rate and monthly retention rate.
2) Differentiate the types of apps, for example, the retention rate of games in the first month is higher than that of social activities, and the retention rate of tools in the first month is higher than that of games.
3) Then find ways to improve the enthusiasm of these users before they are lost.
Earn a profit
At present, domestic developers have proved to be feasible ways to make profits, including in-app payment and operating payment and advertising platform relying on partners. When these are done, the average conversion cost and rate of return will increase and profit will be realized.
5. Follow-up dissemination index
The typical medium for subsequent communication is social network. If the product itself is good enough, it is a good reputation. From self-propagation to acquiring new users again, application operation will form a spiral trajectory. And those excellent applications make good use of this track and constantly expand their user base.
If we only look at the promotion, ignore the operation at other levels and let users die, then the prospect of the application will be very bleak, so we should pay attention to the data at different stages.