However, the new balance sign is gradually updated, simplified and modified.

The New Balance sign consists of the initial letters "n" and "b" of "New Balance". The overall sense of inclination and the sharp anti-white line of the letter "N" fully express the speed and passion of the main running shoe brand. New Balance is called "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.

From 65438 to 0906, William J. Riley established a dental arch appliance company named New Balance in Boston, USA, specializing in plastic surgery to customize dental arch appliances and orthopedic shoes.

One day, when he was observing the chicken in the yard, he found that the three claws of the chicken could keep balance, so he applied this inspiration to the design and development of the arch bracket, and the name of New Balance came into being, and the fact that Mr. Riley got inspiration from the shape of the chicken claws became a legend.

Extended data:

The following footwear series:

American shoes

Made in the United States, combined with all kinds of top technology and perfect materials, it has become a symbol of noble status and is the favorite of many political leaders and successful entrepreneurs.

Functional running shoes

New Balance has been constantly updating and improving, but it still maintains the reputation of American traditional classic running shoes. According to the needs of various consumer classes, New Balance jogging shoes have launched four series: directional control, stable shock absorption, shock absorption and lightweight, providing consumers with excellent shock absorption and stability functions to meet the needs of every runner.

Competition shoes

New Balance has always been the leading brand of competition running shoes, providing shock-absorbing, shock-proof, stable and lightweight competition shoes, which are suitable for races at different distances and are the best choice for runners.

Cross-country running shoes

New Balance cross-country running shoes are divided into mountain forest series and all-terrain series, and are the leading brands of cross-country running shoes. In addition to providing ABZORB SBS with super shock absorption function, its tongue is connected with the shoe body to prevent pebbles from entering the shoe. The heel protector CR design can increase the stability of the heel and have strong grip, which is very suitable for runners who like outdoor cross-country sports whether you are on the road or on the wilderness path.

Multifunctional shoes

There are many styles of new balance multifunctional shoes, which are suitable for indoor and outdoor activities. Whether it's intense aerobic dance, hours of weightlifting training or weekend leisure activities, New Balance can provide a pair of the most suitable multifunctional shoes, so that you can perform best in any sport and become the focus of attention.

Walking shoes

Walking is gradually loved by everyone, so consumers have more needs and requirements for a pair of walking shoes. Besides comfort, they also need high functionality and professionalism. New balance walking shoes are designed according to this demand. "Shopping is not tiring" is a major feature of New Balance walking shoes.

Basketball shoes/sneakers

Basketball shoes designed by New Balance not only bring fashion trends, but also pay more attention to their functionality. They not only have the characteristics of light weight, shock absorption and stability, but also have super shock absorption function, and the artificially designed notch in the forefoot increases the explosive force of basketball. Lightweight upper provides natural, comfortable, durable and breathable support. The extraordinary feeling of pursuing dunk.

Baidu Encyclopedia-New Balance