Puning is a county-level city under the jurisdiction of Guangdong Province, located in the southeast of Guangdong Province, on the western edge of Chaoshan Plain. Rongcheng District is connected to the northeast, across the river from Jiedong District, with Huilai County in the south, Jiexi County in the northwest, Chaoyang District and Chaonan District in Shantou City in the east and Lufeng in Shanwei City in the southwest.

Clothing and medicine are two pillar industries in the local area, the largest shirt production base in China, the largest Chinese herbal medicine base in South China, the largest distribution center for clothing, tobacco, alcohol, tea, fruits and textiles in eastern Guangdong, and the transit station for passenger and cargo transportation in eastern Guangdong.

Puning is a famous commercial city at home and abroad, one of the top 100 counties in China, a pilot city of famous Chinese medicine city in China, a textile industry base city in China and an important part of Haixi Economic Zone. Puning, which has the economic management authority of the largest mainland port and prefecture-level city in eastern Guangdong, is a pilot city for fiscal reform in Zhiguan County, Guangdong Province.