Li Mingde, a plastic surgeon working in Jeong Ou Ting Dong, another famous cosmetic center in Seoul, pointed out that Koreans have high cheekbones, short chins and ugly faces, so facial plastic surgery is quite common in South Korea. In addition, Koreans have white skin and are prone to grow dark spots, so Koreans pay special attention to laser freckle removal. Any cosmetic clinic has three or five laser machines.

In addition to objective factors, traditional factors have also prompted more and more people to join the cosmetic surgery team. Korean women have a tradition of paying attention to appearance. They are very decent. Korean women, whether they are 20 or 70 years old, should dress neatly and make up carefully before going out, even if they just buy food. The aunt who cleans in the university teaching building also wears foundation and lipstick to work.