As a national television station, it plays an important role in enhancing the national image, while the image and clothing style of the hostess of news broadcast are mainly stable and dignified, and the most common style is shirt with suit.
However, with the progress of the times, the suits of female anchors have gradually changed from monotonous black, white and gray to today's colorful ones. The gorgeous colors and exquisite accessories make them full of charm.
Because news broadcast is a serious program, short hair is more in line with the professional characteristics and habits of Chinese news announcers. Short hair can show a generous, concise and capable temperament in shaping the image of announcer and host. The first female announcer of News Network appeared on the screen with short hair. For a long time, the dignified and capable image of short-haired female anchors has been deeply rooted in the hearts of the people.
Because the female anchor with short hair will give people a sense of trust and will not have any influence on the objective news to be broadcast next. Neil Neil Pozmann quoted a TV critic in Entertainment to Death to the effect that "female anchors spend much more time doing their hair than broadcasting news".
Li, the female anchor of News Network, who has retired from the background, said this in an interview with a program. She hasn't had long hair since she started working, because you are doing this job. I think the purity of this image is quite important, and you are not the protagonist of this program, but the news reported is the protagonist, so learn to give in, not to say that you want to express yourself.
In addition, news programs have not changed much in form, anchor style and opening music, and the anchor's hairstyle and personal style must remain fixed.