DairyQueen, literally translated as Dairy Queen, was named after the founder DQ thought that milk slurry originated from cows. He likes to nickname cows "Dairy Queen". "Dairy Queen" is the name that won the final prize in the activity of collecting DQ Chinese names from netizens in cooperation with Sina. It is the result of free translation combined with product characteristics, so there is no reverse translation of English names and Chinese names.