Compared with other terminal service sales, beauty salon sales are the most complicated and the most essential step is to pave the way for sales.

It can be said that sales foreshadowing is the premise of beauty salon transaction, and sales without foreshadowing are difficult to succeed.

Based on two points:

Customers' cognition of beauty projects is not very clear. Based on the characteristics of this industry, projects are updated quickly.

Therefore, every new project is not recognized by customers. At this time, it is necessary to pave the way in advance to have a chance to clinch a deal.

The customers of beauty salons have formed a subconscious pattern by the consumption of beauty salon education. As soon as we talked about the project, we knew that the beauty salon had to do sales.

At this time, the subconscious will have resistance (because it has been hurt before) and will refuse to listen. Even if the project can help him solve the problem, he will lose the chance to clinch a deal.

This is the loss of customers, but also the loss of our stores, so based on these two points, the sales of beauty salons must be well prepared to improve the transaction rate.

The purpose of our preparation is to let the customer know the effect and characteristics of this project, have a certain impression and perception in her cognition, and make an ambush for the next sales.

Because the customer's brain has realized the benefits and characteristics of this project, he has the information to make a purchase decision. As long as his emotions and subconscious are mobilized to make a purchase, the transaction is done.

So the real purpose of paving the way is to implant the benefits and characteristics of the project into her brain and let her have the information to make a purchase decision.

If the customer has directly resisted, what can be done to improve the efficiency of bedding? The brain has one characteristic: analogy.

The so-called analogy means that when someone else uses a product or thinks that a project has achieved good results, it will produce analogy, and I want that, too. At this time, the customer's interest was aroused, and she wanted to know.

At this time, paving the way becomes very simple. This is why many products should be endorsed by stars, handsome guys and beautiful women to shape the feeling of beauty and implant this beauty and product into customers' cognition.

As long as you see this product or project in the sales scene, you will feel the good feeling of the product project and then stimulate the desire to buy, and then make the purchase behavior.

The logic behind it is to create a beautiful picture of a product project after nursing, attract customers' attention and implant cognition with beautiful pictures, and inform customers that it is made of a certain product, so that the product is implanted.

Application in the sales of beauty salons: tell the effect and changes of other customers' use of products, but implant this story in the form of telling customers what it is, and compare it before and after.

The first step is just to tell stories, changes and products. Only when the feeling stimulates the customer's interest and desire can the project be successfully implanted into the customer's cognition.

However, in the specific operation, story design, story extraction, recitation and beautician practice are all necessary, and this method can really produce results.

For example, 95% of human behavior is controlled by the subconscious, and the operation of the subconscious should be to act directly without rational thinking.

But the premise is that there must be operating procedures and cognition of this behavior in the subconscious, and the best way to implant the subconscious is repetition.

Subconsciously repeat the effect of the project, and the sales transaction will be half successful.

Take skin management as an example (it is best to take the nursing experience of other customers as an example)

Many customers know little about skin management, thinking that once skin management can turn white and beautiful, they can restore skin health or think that skin management has no effect. There are still some misunderstandings.

We should let customers know about skin management. From the massage technique of skin management, to the efficacy of products and instruments, to the process of skin management, we have a deep understanding of how skin management can slowly improve our skin quality and skin problems.

Moreover, our skin problems are caused by long-term mismanagement or maintenance. The growth cycle of our skin cells is 28 days. To repair and improve the skin, we need to follow the skin growth cycle and improve it slowly.

Moreover, many products on the market, such as quick whitening and quick acne removal, contain hormones and have only short-term effects. Long-term use will make the skin dependent and even cause more serious skin problems, so be careful.

18 years old, young, moist skin, we don't need maintenance. However, after the age of 25, the skin began to decline, collagen and natural moisturizing factors began to lose, and various skin problems were prone to occur. For example, rough skin, coarse pores, skin aging and so on.

The earlier you do skin care, the younger you are and the healthier your skin will be. 18 years old, in addition to cleaning, moisturizing and sun protection, you also need to do anti-aging, keep skin collagen full and tender at all times.

The treatment of skin problems is different, because we don't do a good job in skin care, which can easily lead to skin damage, blackening, acne and acne, skin sensitivity, accelerated skin aging and other problems.

We need to stick to the skin management center to treat skin problems. The skin manager will make a private management plan according to our skin symptoms and living habits to completely improve and restore skin health.

But after the skin returns to health, we must pay attention to skin care.

Why does the skin have various skin problems such as large pores, acne and sensitivity?

Because we don't often do skin management to maintain the skin, it leads to problems such as greasy skin, clogged pores, thick keratin, dull complexion and aging skin.

The skin management we often do can remove aging keratin and oil, mites and dirt in pores, dredge pores and prevent skin problems such as blackheads and acne.

At the same time, according to our skin type, it can make our skin more white, transparent and full of vitality. For example, dull complexion is used for whitening, long wrinkles are used for skin regeneration and so on.

We just want to improve our skin problems and make ourselves more beautiful and healthy.

Therefore, the skin manager should understand the customer's skin problems, understand the customer's life and skin care habits, formulate a scientific and appropriate skin management plan, completely improve the skin problems, and let customers trust us more.

At the same time, let customers know that skin management needs to be gradual, and it can't be improved overnight. It is necessary to formulate and improve the skin management process for customers and do skin management regularly in order to improve skin problems more efficiently.