Your customer base is very targeted! Mouth! ! !
Oral diseases are mostly caused by teeth.
First, analyze: What is your customer base? !
I think there are three major categories: pregnant women who are about to get married, children, and the elderly. These three groups are your main customer groups.
1. Newlyweds are faced with giving birth. During this period, women’s resistance decreases and they will choose tooth extraction and other related oral treatments.
2. Children who eat sweets have more oral problems.
3. The elderly, dental implants, etc.
Second: Talk about drainage
1. Cooperate with major photo studios to obtain accurate contact information of newlywed women, and provide regular oral care, wisdom teeth, etc.
2. Cooperate with major early childhood education institutions to provide free oral care services. Prospective customers can be obtained in a timely manner if there are relevant patient needs.
3. Elderly people: Cooperate with traditional media and newspapers. In Lu'an there are Xin'an Evening News, Wanxi Daily, etc. The credibility of newspapers still exists among the elderly, and the customers who can be regular customers of the newspapers for a long time are all from good family backgrounds. Dental implants worth RMB 10,000 to RMB 20,000 are nothing. Most of them are retired cadres from party and government agencies who subscribe to newspapers and receive pensions every month. If you use new media for promotion, you won’t even know how to use a mobile phone when you are older.