New balance. The English name of NewBalance is New Balance, a brand founded by Mr. WilliamJ. Riley, Boston, USA, 1906. In the United States and many countries, it is known as "the president's jogging shoes" and "the king of jogging shoes". From 65438 to 0906, Mr. William. Riley established a bow stent company named NewBalance in Boston, USA, which specializes in customizing bow stents and orthopedic shoes for plastic surgery.