The e-commerce operation specialist is a commercial staff type of occupation. The main contents are:

1. Responsible for the operation of the company's e-commerce platform, including event planning, online promotion, and activities Planning, brand positioning, packaging and daily operations;

2. Conduct in-depth analysis based on website marketing data, evaluate the operation of each product, refine selling points, guide artists to optimize pages, increase search volume, and promote sales ;

3. Responsible for collecting market and industry information, analyzing competitors, paying attention to changes in competitors and marketing strategies such as product selection and pricing, and providing effective solutions based on the store's advantages;

4 , Be familiar with the operating environment, transaction rules, and Taobao website advertising resources of each e-commerce platform;

5. Daily statistical analysis of the latest data, and take targeted operational measures based on data changes.

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Extended information:

Operation Specialists include three aspects of operations:

1. Market operations: a series of intervention methods for product promotion, exposure, marketing and other behaviors through free and easy-to-use methods. It is more common in products that require a certain degree of spending money, but spending money and market behavior are not the same. There are market behaviors that do not cost money, and there are also other operating methods that spend money. Companies that have this as their main operating method are often those that are close to money, because only those that are close to money and have a complete profit model will continue to expand investment in market operations.

2. User operation: A people-centered operation method, common in UGC communities, is an operation method that focuses on getting close to users, uniting users, and guiding users. You will find that the website operators are very willing to communicate with users, make jokes, chat, and gossip. Sometimes you can't tell whether they are users or official staff.

3. Content operation: There are two approaches. One is to process high-quality content generated by users in the UGC community through editing, integration, optimization, etc., and then disseminate it through other means. .

/baike.baidu.com/item/%E8%BF%90%E8%90%A5/5144034?fr=aladdin"target="_blank"title="Baidu Encyclopedia-Operation">Baidu Encyclopedia-Operation

/baike.baidu.com/item/%E7%94%B5%E5%95%86%E8%BF%90%E8%90%A5"target="_blank"title ="Baidu Encyclopedia-E-commerce Operation">Baidu Encyclopedia-E-commerce Operation