2. Product copy, generally gathered in the product itself, helps users quickly understand the product, differentiated advantages, competitiveness, and reasons for buying.
3. Brand copywriting pays more attention to tonality, value statement and emotional expression. Because brand is the highest form of business, "brand copy" serving tonality and premium is the highest form of copy.
4. A good copy has three characteristics:
First, the transmitted spirit and brand have always been positioned accurately and consistently, which can be seen at a glance and can play the role of transmitting values;
Second: people can't help but want to spread;
Third: it can arouse the feelings of * * * and make people get emotional recognition.
5. A good product is bound to incorporate a kind of values, which can make you realize who you are or who you want to be, and it shows a kind of self-orientation, a kind of tonality and a lifestyle represented by brand identity.
6. A good copy is not to pursue hot spots, but to grasp the metaphor between yourself and hot spots and express it in short language.
7. Three principles of a good copy: let the other party feel that it is related to you, and use powerful words to give the other party a reason.
8. Copywriting is not just about selling products directly, but building relationships with consumers, which can be interest relationships, emotional relationships, knowledge sharing and spreading word of mouth.
9. To sum up, people's desire to buy products is to make themselves better. So you have to convince them to buy, in fact, it is very simple, that is, remind him that if he buys, his wish will come true.
10. The function of copywriting is not to create the desire to buy goods, but to arouse the hopes, dreams, fears or desires that already exist in our hearts, and then guide these "pre-existing desires" to specific goods.
1 1. A good copy is not meaningful, but presents a feeling.
12. A good copy must be simple and you can only say one thing at a time.
13. If you want to write a good copy, you must learn to put yourself in others' shoes. From the user's point of view, his desire is your selling point.
14. Write an object-oriented copy. Your copy is not written for a group of strangers, but for someone who can be visualized and real.
15. People buy things not for function, but for profit. Therefore, the copy should not talk about function, but should accurately talk about interest.
16. When writing a copy, you can think about it. What happens to this function? Let the other person feel that he has gained something, so that he can gain something.
17. Don't say yes in general, just say exactly how good it is. For example, it is better for the temperature to rise rapidly for 60 seconds.
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