Assuming that the enterprise is a water tower, each customer is a faucet and the customer is a water user, then the channel represents the sales network of the enterprise products. The more faucets there are, the higher the probability of water users taking water, so the sales volume of enterprises will increase because of the increase of probability, so channels are very important for enterprises. For a channel, the first thing to do is self-positioning. There are three kinds of sales markets: high, medium and low. Firstly, determine the positioning of the enterprise itself, then analyze the competitive advantages and disadvantages of similar enterprises in this positioning, and then develop channel terminal manufacturers in a targeted manner. You can send business cards, prices and sample forms, then ask the terminal manufacturers for information, establish customer files, and set up a customer return visit mechanism to reduce the cost of personnel dispatch. After determining the channel terminal manufacturers in each region, help the channel terminal manufacturers to do a good job in product promotion and product category configuration. There are many things to do, and there are many things to do according to the different industries in which the enterprise is located.