Nowadays, more and more people are engaged in the operation of new media, and the problems they encounter are also various. We have sorted out ten * * *, high-frequency and easily overlooked problems, hoping to help new media operators and avoid detours. Myth 1: the account is not clearly located, and the content is released at will. Many new media operators took over an account for the first time and did not have a clear understanding. It's good to feel lively, so they give whatever they have. This approach is completely wrong, because the new media platform is not a circle of friends. When you run an account, the system will generally set a label according to the content, and then recommend you to the matching users. Therefore, we must first make clear the positioning of our account and ensure the verticality of the content. Take the beauty blogger "Shi Cheng An An" as an example. Her account positioning is "beauty dry goods", including makeup tutorial, skin care knowledge, good things sharing and so on. They all focus on makeup, skin care and beauty, attracting accurate fans. Myth 2: Ignore originality, deal with many new media operators at will, share and publish other people's works directly in order to save effort, and ignore originality. This practice is not only bad for the content of the account, but also causes copyright problems. Now the new media platform is diversified and flat. You can enter this platform or other platforms, and fans can pay attention to you or others. Then the competition between platforms, accounts and accounts, the primary consideration is the competition in content. Therefore, everyone adheres to a basic principle, that is, originality+starting. If you compare the content of this platform with that of cross-platform, you will find that your content is only carrying other people's content, which is light to limit traffic and heavy to cancel the number. In addition, according to the Intellectual Property Law of the People's Republic of China, unless otherwise specified, unauthorized use of other people's original works is prohibited by law. Myth 3: Holiday-style creation cannot be sustained. Many new media operators have variable time and frequency to update their works. Updating is like going to work, and stopping is more like taking a vacation. Update depends entirely on interest. Send more articles if you are in a good mood today. If you are in a bad mood tomorrow, just throw your account aside. To operate new media, the most important thing is "persistence", and it is absolutely impossible to "fish for three days and dry the net for two days". In order to form the law of work release, only by constantly updating can we get the attention of the platform and fans, and thus get traffic. In addition, only when there are enough works can we know which works are popular and which works are insufficient by comparing the background data, thus improving the promotion. Myth 4: Repeatedly publishing the same work. Some new media operators think that few people read the first published works. If I send it again, the reading and playing volume may increase. But this is not the case at all. Each new media platform has its own duplicate checking mechanism. Take Bili Bili as an example, it has a "collision rule", that is, if your newly released works are highly coincident with the existing works on the platform, your works will be restricted from content dissemination, even if the same content is released by the same creator, this rule applies. On short video platforms such as Tik Tok and Aauto Quicker, if you upload the same video or videos with high similarity repeatedly, it may even be regarded as "processing" by the platform. So be sure to note that content is the key. Myth 5: Frequent batch deletion of works Many new media operators feel that the reading volume of works is not high, and they are worried about affecting new works, so they delete all the previous works. The works of each account are stored in the database of the platform. If the works are frequently deleted in batches, the database will be affected, which is discouraged by the platform. If you accidentally delete a work or occasionally delete one or two works, it is not a big problem, but if you delete works frequently or in batches, your review time will be longer and you will miss the traffic peak. If you really don't want fans to see the previous works, you can hide them or just let yourself see them. Myth 6: Talk to yourself and ignore tools. Do you know "Weibo Hot Search"? When you publish a hot topic related to Weibo, your reading of Weibo may increase exponentially, which is the hot spot. Many people may just stare at "Weibo Hot Search", but the hot spots are not limited to Weibo, but Tik Tok has "Tik Tok Hot Search", Bili Bili has "Bili Bili Hot Search" and WeChat has "WeChat Index", which can all be used. And chasing hot spots can also use some tools, such as today's hot list, new list, Baidu index and so on. It should be noted that hot spots can be rubbed, but there must be no bottom line. Don't rub for the sake of rubbing, don't be blind, don't exaggerate, don't make up, and don't touch the contents involving laws, regulations or ethics. Myth 7: The water army brushes the amount and falsifies the data. In order to attract fans and increase audience, some accounts or live broadcast rooms may take some "shortcuts", that is, brush powder and find the water army. This kind of behavior seems to quickly increase popularity, but it is actually false data and unstable. Once it is detected by platform monitoring, it may limit the authority or even the title of the account. Take the "Muppet" behind the live broadcast room that broke out in the recent "CCTV 3. 15" party as an example. The online platform will sell the live water army, the popularity of the live room, the amount of play, likes and comments. And improve the data in the live broadcast room by controlling the water army. Unknown users may be driven by the atmosphere to place orders. I believe that with the broadcast of the program, the platform will monitor and punish this cheating more strictly, and don't touch the red line. Myth 8: Do not pay attention to fan interaction. Some new media operators think that I am active enough to publish content every day, which is enough. As for what fans say,