Since the listing of 20 18, the cumulative sales volume of Baojun 530 has exceeded170,000 vehicles. In overseas markets, "Baojun 530" leads an equally colorful life at a price that makes China consumers "unfamiliar".
In South America and Thailand, Baojun 530 is sold as Chevrolet Captive. Chevrolet Captive is produced by SAIC-GM-Wuling Indonesia Branch and then exported to Thailand. The price reached 999,000 ~1190,000 baht (about RMB 234 ~ 28 100), while the starting price of Honda Civic in Thailand was only 874,000 baht. In the Indonesian market, the price of Baojun 530 as Wuling ALMAZ is 365,438+088,000 ~ 338.8 million rupiah (about RMB 65,438+06.0-65,438+07.10,000), which directly shakes the position of local Honda CR-V. Since its listing on June 27th, it has received nearly 28,000 orders in less than two months. The shortage of supply led to the official closure of the car booking channel. Obviously, the Baojun 530, which China consumers are familiar with, has been the first global car in China, and has quietly and happily shined in overseas markets. Although it is not as good as Volkswagen Golf and Toyota Corolla, it is the beginning of China's "God Car" aura. ? 10 10 18, the 2020 Baojun 530 was officially launched. The new car has undergone a series of comprehensive upgrades on the basis of the old one, but the price has remained at 77,800-99,800 yuan. I believe that consumers in overseas markets will be jealous when they see such a scene.
The front face of the new Baojun 530 is still a split headlight design. On the one hand, this design can make people recognize their cars from a distance of 100 meters. On the other hand, this unique personality also caters to the current global aesthetic trend, which is the starting point for it to become a global car. Different from the old models, the new car has been slightly remodeled on the original basis. The front face adopts a brand-new lattice starlight grille, and with the coherent LED "Eye of the Future" daytime running lights, the front face is more avant-garde and sci-fi.
The three characteristic lines on the side of the car body are parallel to each other, which makes the whole car more stable and tough, and at the same time effectively ensures the maximization of the interior space, and space is exactly one of the killers of Baojun 530.
If we analyze the reasons for the popularity of Baojun 530 in China market, besides its affordable price and complete configuration, space must be one of the key points to be analyzed. The 2020 Baojun 530 has a wheelbase of 2750mm, which is called leapfrog. At the same time, it also added six seats layout, providing three layout modes of 5/6/7 seats to meet the car purchase needs of different users. Among them, the 6-seat model added in 2020 is obviously the most concerned one. ? Starting from 20 17, six-seat MPV or SUV gradually became popular in the domestic market. Six-seat MPV or SUV can not only meet the needs of vehicles such as "second-child families", but also enjoy the six-year exemption policy for new cars. In daily use, the two independent seats in the second row also have a high utilization rate. ? However, Baojun 530 did not pay attention to this trend at the beginning of its listing, which somewhat delayed business opportunities, so the six-seat models listed in 2020 were quickly supplemented to meet the needs of customers.
The second row seat of 2020 Baojun 530 adopts independent armrest design, which can ensure the comfort of the second row passengers. The distance between adjacent seats reaches 160mm, allowing the third row passengers to enter and leave freely. At the same time, the maximum sliding distance of the second row of seats can reach 130mm, and the seating space can be flexibly adjusted. The seat in the car adopts double hardness design, with deep cushion and good overall wrapping, so it is not easy to get tired after a long ride.
Of course, in addition to the six-seat model, other models of the 2020 Baojun 530 also have a good performance in space. For example, the effective leg space of the 5-seat version of the second row seat is as high as 0.979m, with the largest seat spacing in the same class, and the second row platform is flat, which ensures the riding comfort of the middle passengers in the back row.
The 7-seat model is equipped with a one-button folding function above the second row of seats, which is convenient for passengers to freely enter and exit the third row. At the same time, in terms of safety, the new car is equipped with a seat locking function, which will automatically lock when the seat back is folded forward to prevent passengers from being accidentally pinched when getting on and off. ? The three versions of "567 Block" are launched together, which can not only meet the different needs of consumers, but also broaden the selling points of products with competitors at the same level, such as Haval H6, Chuanqi GS4 and Geely Vision.
In terms of storage capacity, the 2020 Baojun 530 has the same leapfrog performance. The second and third rows of seats support reclining. After being laid down, a large plane space with a depth of 1.8m and a volume of 1065L can be formed. Not to mention daily use, even helping to move a house is easy.
The 2020 Baojun 530 has 2 1 storage space, and the front and rear rows are designed with 5V/2A USB interfaces, so that passengers in the car can have sufficient storage space during long-distance travel without worrying about the battery of the mobile phone, which also reflects the carefulness and humanization of Baojun 530, a "global car".
The most impressive thing about the 2020 Baojun 530 car must be the 10.4-inch vertical screen with a resolution of 960* 1280, which is even comparable to some mainstream mobile phones. With the full LCD instrument panel, it creates a quite good sense of technology.
In modern life, mobile phones have become an important tool that everyone can't live without. Similarly, now "global car" must also have a convenient, practical and intelligent car operating system. The intelligent networking system of 2020 Baojun 530 can realize real-time road navigation, voice-activated cars, remote control and online entertainment, and also support OTA remote upgrade. At the same time, it can also be interconnected with mobile phones, making the operation of the car machine as convenient as using mobile phones.
The 2020 Baojun 530 is equipped with a 1.5T turbocharged engine, with a maximum power of 2200-3400 rpm 108kW and a peak torque of 250n·m, which meets the national emission standards. From the power parameters, this 1.5T engine can even be compared with some mainstream 2.4L self-priming engines on the market. In actual driving, even with full power, it is still relaxed and comfortable, which can fully meet daily needs.
The 2020 Baojun 530 adopts an 8-speed CVT gearbox, which has three driving modes: economy, sport and manual, which can provide driving pleasure without slacking off in fuel saving and economy. The speed ratio range of this CVT transmission has reached the industry-leading 7.0, so the comprehensive fuel consumption of Baojun 530 is only 7.5L/ 100km.
Whether it is golf, Corolla or Accord, reliable quality must be the basis for these products to become global cars. As an original global car in China, Baojun 530 also reached the international stage by its quality. Baojun 530 adopt that core components provide by world-class suppliers, such as United electronic TCU, Valeo hydraulic torque converter, Borg Warner DNR friction plate, etc., which serve the spare parts suppliers of first-line brands and ensure the excellent quality of Baojun 530 in all directions.
In fact, both the popularity of Baojun 530 in the domestic market and the successful exploration in overseas markets reflect the improvement of the level of China's automobile industry, which is the inevitable result of the healthy competition of China manufacturers, and also confirm the excellent quality of Baojun 530. From the design, function, performance and reliability, it has been able to meet the different stringent requirements of various countries and regions and stand out.
On the other hand, we must admit that compared with those "global cars" whose products have been iterated for generations and lasted for decades, the influence of China version of global cars is still limited. At present, more functions are only the starting point of globalization, and the real market focus has not yet separated from the domestic market. Now that the 2020 Baojun 530 is on the market, the price of 77,800-99,800 is still close to the people, and it has also achieved the benchmark posture in market segmentation in terms of interior space, humanized design, technology configuration and appearance design. Whether the Baojun 530 can continue to impress China consumers and truly step onto the altar is the key test for it to be a "global car".