The effectiveness of LOGO refers to the effective implementation and application of enterprises, not just the decoration of enterprise art, so the operability and operability of logo are very important. When designing logo, we must proceed from the industry background, corporate culture and brand concept of the enterprise, and we can't cater to some unrealistic ideas of business leaders. In today's brand marketing, the lack of logo design means that its image will be submerged in the business sea, and there is no recognition and personality of products and services.

Second, the principle of unity.

Logo design emphasizes the principle of unity for the unity of corporate image external communication. Therefore, logo design companies should use unified design and unified mass communication, and use visual integration design to create a unified corporate concept and a communicable visual image, thus reflecting the corporate image and leaving a strong impression and influence on the public. Therefore, when designing the logo, we must adopt the methods of conciseness, unity, series, combination and generalization to completely reshape the corporate image.

Third, the principle of difference.

In order to gain public recognition, logo design must have certain commonness, and at the same time it must be personalized and unique. Therefore, differences are very important. Differentiation is first reflected in the differentiation of the industry, so when designing logo, we must proceed from the characteristics of the industry, such as the catering industry and the cosmetics industry, which are completely different. Therefore, it is necessary to highlight the characteristics of the industry when designing, which is conducive to identification and recognition, and can be unique and stand out.