Encyclopedia product promotion:

New encyclopedia platforms: Baidu Encyclopedia, Interactive Encyclopedia and Soso Encyclopedia (360 Encyclopedia).

What needs to be done is: hospital brand words, plastic surgery technology, plastic surgery experts.

Specific implementation methods: through sorting, the hospital brand words, various plastic surgery technologies and experts are combed in detail, and through omission, what one platform has not done or only done is supplemented in other platforms.

Question and answer promotion:

Need to do Q&A platform: Baidu knows, 360 knows, Soso Q&A, Sina loves to ask questions, Tianya Q&A, etc.

What needs to be done is: hospital reputation, plastic surgery technology, plastic surgery experts.

Specific implementation methods: sort out all kinds of questions and answers in detail from the aspects of hospital brand words, experts and various plastic surgery projects, and do them one by one as planned.

With the help of third-party platforms:

Commonly used third-party platforms are: news source, forums, post bars, libraries, etc.

What needs to be done is: hospital reputation, plastic surgery technology and hospital experts.

Specific implementation methods: the related contents of the hospital can be introduced in the tone of a third party, so as to strengthen visitors' trust in the hospital.

Media platform

Commonly used media platforms: WeChat, Weibo, Blog, Sohu Media, etc. Every platform is very impressive when it is used well.

Online video promotion

Video platforms to be made: Youku, Ku 6, Sina, popcorn.

What needs to be done: plastic surgeons, hospital brand words.

Specific implementation method: according to the plan, upload videos every day, and make a good ranking by setting keywords.

6. There are also some ways to promote brand words, such as libraries.

Second, SEO.

Seo, that is, search engine optimization, in fact, the medical industry is doing SEO for the brand, and the purpose of optimization is also to promote the brand. What I'm talking about here is seo, which is a kind of marketing that is transformed into a brand through the Internet. I feel that the medical industry can optimize topics according to the classification of various diseases and greatly increase the number of websites. Of course, search engine optimization is a must. Of course, many projects in the plastic surgery industry are still very competitive in the market, such as "breast enhancement". In this case, we should start with the long tail words, make a plan and gradually realize the goal, and the specific operation methods will not be introduced here.

Third, news sources.

Here I divide news source into three parts: news source, Kuaipai and news source.

General news sources

It refers to pseudo original who publishes some long-tailed words on some well-ranked websites, so as to achieve the effect of displaying project words.

Content: plastic surgery project and technology long tail words

Advantages: fast ranking, controllable data, obvious brand display, and business communication and statistical tools can be added.

Disadvantages: Hot keywords are difficult to rank.

Rapid discharge

It refers to the promotion method of quick ranking, which is often used for quick ranking of homepage websites and cooperation topics of platform websites.

Content: Plastic surgery projects and technical keywords.

Advantages: fast ranking, obvious display effect, controllable data, and business communication and statistical tools can be added.

Disadvantages: the price is relatively high, and Baidu's adjustment has a greater impact.

High-quality news sources

There are news platform submissions and media platform releases (Sohu from the media, news headlines, etc. ).

Fourth, tripartite cooperation.

You can choose the cooperation mode that suits you according to your own situation.

Note: please go to the website building tutorial channel to read the relevant website building skills.