1.TDK optimization: the TDK here is not only the home page, but also the TDK of columns page and the article page, which is why you can choose a custom label when building a website. T is the title, the title of the website If the TDK score is 10, t should account for about 7 points. The title is the first sight of the spider, which is the first impression. The title must contain keywords, that is, the function of the website, what products or services the website does, and fluent sentences. Don't pile up keywords D is description, website description, which is a supplement to the title. K is the key word, and columns page and TDK of the article page can be found in the advanced settings of specific columns in the background.

2. Hierarchical directory: that is, how many levels are needed to open a page, which is ignored by many websites. It is suggested that the time required for spider crawling should be reduced to less than level 3.

3. Keyword layout and density: deploy keywords to corresponding places according to the click hotspots found by users clicking on browsing pages. That is, F layout, the keyword density in a page is kept within 2%-8%, which is only empirical data and not necessarily accurate.

4.30 1 and 404: 30 1 redirection and generation of 404 error pages must be available.

5. Website navigation: first-level navigation, second-level navigation, breadcrumb navigation, including keywords, highlighting key points, using plain text, consistent with the corresponding TDK.

Second, internal chain optimization.

It is to increase the link density in the station, just like a spider's web, the denser the better, and the most common is the mutual jump of the home page, column and article page; LOGO link, article pages use TAG tags and previous, next or related articles to increase links, connections and relevance between pages.

Third, external chain optimization.

Fourth, content optimization.

The main reason is that the quality of articles should be high, even if it is not purely original, it should at least be highly pseudo original. Pseudo original should choose articles on websites that are not included or blocked by search engines, or translated articles. As long as it is the first article you send, the spider thinks it is original.

I want to share with you some tips on website optimization in Shenzhen. Finally, try to wait until the website is laid out locally and the content is full before uploading it to the server, because spiders will patronize new websites. If your website constantly modifies the content, layout and even keywords, spiders will think that you are an incomplete website, so the frequency of coming will be reduced, and spiders will not have a good impression on you, which will naturally affect the ranking.