Daniel Homer, a famous economist, pointed out in Yan value and labor market that Yan value has a strong positive correlation with the total income of lifelong labor force. Excluding the interference of other variables, the average income of employees with higher face value will be significantly higher than that of employees with lower face value, and this difference is the face value dividend given by the market. The hourly salary of male employees with higher face value, who account for 32% of the workforce, is 5% higher than the national average. For female employees, Yan value bonus makes the hourly salary 4% higher than the national average. Considering male and female employees, Yan value bonus makes the hourly salary 5% higher than the national average. South Korean economists Soohyung Lee and Keunkwan Ryu further expanded Daniel Homer's Yan value economics in The Role of Cosmetic Surgery in Marriage and Labor Market. They found that Yan value has a strong positive correlation with salary income and spouse income: the salary income of men with the highest Yan value is higher than that of men with medium Yan value 15.2%, and that of women with the highest Yan value is higher than that of women with medium Yan value11%; The spouse's income level of men with the highest face value is higher than the national average 18.8%, and that of women with the highest face value is higher than the national average 12.7%. It can be seen that the charm of "Yan value" will also be reflected in economic benefits. Of course, these are all studies from the perspective of salary or personal development.
Recently, some people in China are also mentioning the concepts of "Yan value economy" and "beautiful economy". However, judging from their concept definition, they only stay in industries such as clothing, beauty, beauty, hairdressing, manicure, health care, fitness, street shooting and so on, which have emerged and appeared around the improvement of men's and women's "face value". Relevant data show that in 20 18, the total income of China medical beauty service industry reached121700 million yuan, and the compound annual growth rate from 20 14 to 20 18 was as high as 23.6%. It is estimated that the total revenue of this industry will reach 36 billion yuan/kloc-0 billion yuan in 2023. The rise of "Yan value economy" is basically due to the changes in economic level and social culture, which makes people's pursuit of beauty no longer implicit. Of course, this is not the same as the "beauty economy" that I put forward from the perspective of the relationship between beauty and city, beauty and industry.
As a kind of "strength" of this society, "beauty" shows their omnipotent charm in life. The "beauty effect" is omnipresent and omnipotently affects everyone, such as car beauty, football baby, advertising and public relations, shopping mall promotion, and car models at auto shows. Laugh at the whole city and then laugh at the whole country. The ancient "beauty effect" has become a hot "beauty economy" in the era of market economy. As a product of market economy, "beauty economy" has promoted everyone's "love of beauty" and increased the public's attention and attraction to "beauty". From "model show" to "underwear show", from beauty contest to star advertisement, from "Haitao" to "network celebrity" ... "Beauty economy" is releasing huge spillover effect. The media, especially the hot media in recent years, not only constantly convey the beautiful image and temperament to the audience, but also inspire women to remold their enthusiasm according to the standards of beauty, and promote the rapid development of cosmetics, beauty, plastic surgery, eyebrow shaping, hairdressing, manicure, body shaping and other industries. Only beauty salons, dazzling cosmetics and Tik Tok and Aote Express with persistent high fever can make you feel the charm of beauty economy and market impact.
It should be said that the "beauty economy" has existed since ancient times. The ancient performing arts industry should be the earliest beauty gathering industry. The gathering and flowing of "beauty" formed "beauty culture" and "beauty economy". In the 1950s and 1960s, women with higher face value were mostly concentrated in factories and workshops in the textile and garment industry. In the 1970s and 1980s, most of them were concentrated in state-owned enterprises such as banks, insurance companies and power companies. In the 1990s, he concentrated in aviation, finance, performing arts, modeling and other industries. In the Internet age, high-value women have turned to investment, wealth management, stocks, e-commerce, "online celebrities" and other industries. It can be said that which industry is in short supply and which industry has good benefits, beauty will gather and transfer to which industry. In terms of geographical distribution, the cities rich in beautiful women in China are mainly concentrated in Shanghai, Chongqing, Chengdu, Dalian, Qingdao, Hangzhou, Harbin and Suzhou. After the reform and opening up, beautiful women flowed from rural areas to cities in pairs, and from small cities to big cities. Therefore, beauty is also a flowing landscape.
Rory McLean, a British historical biographer, wrote in Berlin: A Portrait of a City: "There is a subtle dynamic relationship between people and cities. People participate in the construction of the whole city and are also influenced by the characteristics of the city. " The gathering and flow of beautiful women from different regions and industries may become a landscape at any time, which is eye-catching, pleasing to the eye and pleasing to the eye. On the surface, this is a cultural phenomenon, however, it is actually an economic phenomenon behind it. Just like "long skirt effect" and "lipstick effect", "beauty economy" is also a "wind vane" to judge the economic development level of a city. Shanghai, Chongqing, Chengdu, Dalian, Qingdao, Hangzhou, Suzhou and other cities with relatively high "beauty index" and relatively more beautiful women have a high level of economic development; Similarly, the prosperous economies of these cities are constantly attracting beautiful women from other places to gather and transfer to them, thus greatly enhancing the image and taste of the cities.
A friend said with a smile, you have studied the building economy thoroughly, but I didn't expect to study the beauty economy. Are you going to change careers? Some people may ask, what is the relationship between beauty and architecture, beauty economy and construction economy? This is not a career change, but a degree of relevance and a professional habit. Because economy and economy are interrelated, economy and society are interdependent.
Big cities and small cities, developed cities and underdeveloped cities, high-end buildings and low-end buildings, white-collar workers will have different looks, figures, costumes, temperament, conversation, knowledge, vision and taste. When women with graceful temperament flock in and out of the building, or wander around the characteristic blocks around the building, it is not difficult for you to appreciate the taste and temperament of the building and even the whole city, which is more than just the word "urban landscape". Pay a little attention to their clothes, and you will have a general understanding of popular clothing styles and colors. Therefore, building white-collar workers not only represent the taste and style of a city, but also represent the fashion and trend of a city to some extent.
If you travel to Chengdu, the tour guide will enthusiastically suggest that you take time to visit the beautiful women in Chengdu on Chunxi Road, saying, "You won't come to Chengdu until Chunxi Road", which shows the influence of beautiful women on Chengdu, a western city. There is a shocking advertisement in Chengdu, called "a city that you don't want to leave when you come", which makes foreign men yearn for Chengdu. Later, people added a sentence at the back of the advertisement, calling "I will come again after I leave", which made foreign women feel uneasy about their men going to Chengdu alone. Gradually, "a city that doesn't want to go, but wants to come after leaving" has become a beautiful "advertising word" in Chengdu.
Chongqing and Dalian, too, are rich in supermodels. If you want to see girls with long legs, you can go to Chongqing. I used to wonder why all the girls in Chongqing have long legs and good figure. Local friends told me that because of the rugged terrain in Chongqing, children have been training since they were young. I smiled indifferently. In fact, I know that girls in waterfront city will be very beautiful. Because water is the aura of a city.
American futurist alvin toffler said: "Where there is culture, there will be economic prosperity sooner or later;" Where there is economic prosperity, culture will be transferred there sooner or later. "To some extent, it can be said that the' beauty phenomenon' is a' wind vane' for the rise and fall of a region, a city, an industry and an enterprise. It can even be exaggerated to say that there is no one. Because they are more sensitive and timely than the flow of industry. Having said that, I think it is entirely possible to paraphrase Mr. toffler's words, "Where there are beautiful women, there will be economic prosperity sooner or later; "Where there is economic prosperity, there are beautiful women."
—— Selected from "Ten Years of Building Economy" by Xia Xiaohong, June 5438 +2020 10, Zhejiang University Press.